Question : Case Study 11:
ABC Pharmaceuticals is a company that manufactures and sells medicinal products. The management team at ABC is concerned about maintaining the quality of its products and ensuring compliance with regulatory standards.
Question:
What is the relationship between planning and controlling at ABC Pharmaceuticals?
Option 1: Planning and controlling are unrelated.
Option 2: Planning comes before controlling.
Option 3: Controlling comes before planning.
Option 4: Planning and controlling are simultaneous processes.
Correct Answer: Planning and controlling are simultaneous processes.
Solution : The correct answer is (d) Planning and controlling are simultaneous processes.
In the context of ABC Pharmaceuticals, planning and controlling are not strictly sequential; they often occur simultaneously and in an iterative manner. While planning sets the goals, standards, and strategies, controlling continuously monitors and evaluates the actual performance against these plans. If deviations or discrepancies are identified during the controlling process, adjustments can be made to both the plans and the actions being taken.
In other words, planning and controlling are interconnected processes that work together to ensure the company's goals are achieved while maintaining quality and regulatory compliance.
