Question : Case Study:
A company believes that a strong sales and promotional effort is necessary to generate sales, even if it means pushing products onto customers. This philosophy reflects the:
Option 1: Marketing Concept
Option 2: Societal Marketing Concept
Option 3: Production Concept
Option 4: Selling Concept
Correct Answer: Selling Concept
Solution : The correct answer is (d) Selling Concept.
The Selling Concept is a marketing philosophy that emphasizes aggressive selling and promotional efforts to convince customers to purchase a company's products or services. It focuses on sales transactions rather than understanding and addressing customer needs. The belief behind this concept is that customers will not buy enough of the company's offerings unless a significant sales and promotional push is applied to drive sales. The primary goal is to sell what the company produces, often with less consideration for customer needs or value.
