Question : Case Study:
A company focuses on aggressive sales and promotional efforts to sell its products. They believe that customers will not buy enough unless the company undertakes a substantial selling and promotion effort. This philosophy reflects:
Option 1: Marketing Concept
Option 2: Societal Marketing Concept
Option 3: Selling Concept
Option 4: Production Concept
Correct Answer: Selling Concept
Solution : The correct answer is (c) Selling Concept.
The Selling Concept is a marketing philosophy that emphasizes aggressive sales techniques and promotional efforts to convince customers to buy a company's products or services. The belief underlying this concept is that customers typically won't buy enough on their own, so a company must use various selling and promotional tactics to stimulate demand and close sales. It's a more product-focused approach, and the primary goal is to sell what the company produces rather than understanding and meeting customer needs, which is a central focus of the Marketing Concept.
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