Question : Case Study:
ABC Bookstore provides a discount to university students who show their student IDs when purchasing books. What sales promotion technique is used here?
Option 1: Trade Shows
Option 2: Premiums
Option 3: Trade Allowances
Option 4: Discounts
Correct Answer: Discounts
Solution : The correct answer is (d) Discounts.
Providing a discount to university students who show their student IDs is a common way to stimulate sales and attract a specific target market—students in this case. Discounts involve reducing the regular price of a product or service, encouraging customers to make a purchase due to the perceived cost savings. Trade shows, premiums, and trade allowances are different sales promotion techniques involving distinct strategies and incentives.
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