Question : Case Study:
ABC Sports Gear launches a contest where customers can win exclusive merchandise by participating in social media challenges. What sales promotion technique is being used here?
Option 1: Coupons
Option 2: Sweepstakes
Option 3: Free Samples
Option 4: Point-of-Purchase Displays
Correct Answer: Sweepstakes
Solution : The correct answer is (b) Sweepstakes .
In a sweepstakes, participants have a chance to win prizes or rewards by entering a contest or drawing. In this case, customers can win exclusive merchandise by participating in social media challenges, which aligns with the concept of a sweepstakes. Coupons, free samples, and point-of-purchase displays are also sales promotion techniques but are different from a sweepstakes.
