Question : Case Study:
ABC Cosmetics trains its sales representatives to provide personalized beauty consultations, recommending products based on individual skin types and preferences. What aspect of personal selling is being demonstrated?
Option 1: Impersonal Communication
Option 2: Mass Communication
Option 3: Limited Interactivity
Option 4: Relationship Building
Correct Answer: Relationship Building
Solution : The correct answer is (d) Relationship Building.
Relationship Building in personal selling involves establishing and nurturing strong, ongoing relationships with customers. In this scenario, ABC Cosmetics is focusing on building relationships by providing personalized beauty consultations. The sales representatives take the time to understand each customer's specific needs, preferences, and skin types, aiming to deliver a tailored solution and enhance the customer's satisfaction and experience. This approach emphasizes building a strong and lasting relationship with each customer, which is crucial for fostering trust, encouraging repeat business, and generating positive word-of-mouth referrals in the cosmetics industry
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