Question : Case Study:
ABC Sports Gear launches a contest where customers can win exclusive merchandise by participating in social media challenges. What sales promotion technique is being used here?
Option 1: Coupons
Option 2: Sweepstakes
Option 3: Free Samples
Option 4: Point-of-Purchase Displays
Correct Answer: Sweepstakes
Solution : The correct answer is (b) Sweepstakes .
In a sweepstakes, participants have a chance to win prizes or rewards by entering a contest or drawing. In this case, customers can win exclusive merchandise by participating in social media challenges, which aligns with the concept of a sweepstakes. Coupons, free samples, and point-of-purchase displays are also sales promotion techniques but are different from a sweepstakes.
ABC Bookstore provides a discount to university students who show their student IDs when purchasing books. What sales promotion technique is used here?
XYZ Beauty Products offers a limited-time deal where customers receive a free gift with the purchase of specific skincare items. What sales promotion technique is XYZ Beauty Products using?
Question : Assertion: Sales promotion does not include discounts, coupons, and contests to attract consumers.
Reason: Sales promotion techniques aim to influence consumer behaviour and increase sales in the short term.
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