Question : Case Study:
FreshFoods Inc. assigns its sales representatives to understand customer needs and preferences, and they tailor their sales pitches accordingly. What feature of personal selling is demonstrated in this case?
Option 1: Limited Interactivity
Option 2: Mass Communication
Option 3: Impersonal Communication
Option 4: Customization
Correct Answer: Customization
Solution : The correct answer is (d) Customization.
Customization in personal selling involves adapting the sales approach, messages, and solutions to meet the specific needs, preferences, and circumstances of individual customers. In this case, the sales representatives of FreshFoods Inc. are customizing their sales pitches based on their understanding of each customer's needs and preferences, ensuring that they provide personalized solutions and effectively address the unique requirements of each customer. This tailored approach enhances the likelihood of meeting the customer's expectations and achieving successful sales outcomes.
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