Question : Case Study:
FreshGear Sports engages in face-to-face selling, allowing customers to try out sports equipment and get expert advice on choosing the right products. Which feature of personal selling is highlighted?
Option 1: Limited Interactivity
Option 2: Mass Communication
Option 3: Impersonal Communication
Option 4: Customization
Correct Answer: Customization
Solution : The correct answer is (d) Customization.
Customization in personal selling involves tailoring the sales approach and recommendations to meet the specific needs, preferences, and circumstances of individual customers. In this scenario, the face-to-face selling allows the sales representatives at FreshGear Sports to provide personalized advice and assistance to each customer based on their interests, preferences, and requirements. This customized approach enhances the customer experience and helps customers in selecting the right sports equipment suited to their needs, contributing to a more personalized and effective sales process.
