Question : Case Study: XYZ Manufacturing Company
XYZ Manufacturing Company is a well-established firm that produces consumer electronics. They have been facing increased competition and declining sales in recent years. The management is looking for ways to revamp their production processes and regain market share.
One of the characteristics of effective planning that XYZ Manufacturing Company should focus on is:
Option 1: Lack of flexibility
Option 2: Ambiguous objectives
Option 3: Measurable and specific goals
Option 4: Ignoring external opportunities
Correct Answer: Measurable and specific goals
Solution : The correct answer is (c) Measurable and specific goals
Having measurable and specific goals is crucial for effective planning. Clear objectives provide a basis for making decisions, allocating resources, and evaluating progress. Measurable and specific goals allow the company to track performance and determine whether they are moving in the right direction. This clarity helps in focusing efforts, facilitating communication, and ensuring that everyone in the organization understands what needs to be achieved.