Hello,

Mass Communication as a career involves communicating to a large group of people through various sources such as newspapers, magazines, radio, TV, films, advertisements, public relations etc. All the career options of mass communication related jobs, are meeting tight deadlines. Media people have to work under pressure as they have to meet the deadlines. A ‘news’ for instance cannot to taken lightly and put off for another day as it would become stale and won’t sell. A journalist has to rush whenever any news breaks in. He/She has a 24-hour job. A copywriter too has to meet the deadlines. Other job profiles in this field include media planner, TV producer, camera person, public relations etc.

Personal Attributes

To be suited to mass communication, one must have a passion for language and words, written or spoken. The ability to think critically, an attention to detail and superb organization skills are also important. Different areas asks for different qualities, but for anyone to take on any of the fields of mass communication definitely requires dedication, hard-work, and lots of physical stamina for the long hours of work.

How to Enter?

In most of the Universities/Colleges, Entrance Examination and Personal Interview is conducted to select students. The syllabus for entrance exam includes questions from General Awareness, Current Affairs, English Comprehension, English Vocabulary, Logical Reasoning, Quantitative Reasoning, Critical Analysis, Creative Thinking, Data Interpretation, and Media Aptitude.

Indicative List of Institutions

• Indraprastha College for Women, University of Delhi.
• Jamia Millia Isilamia, Delhi.
• Guru Gobind Singh Indraprastha University, Delhi. (Multiple Colleges).
• Apeejay Institute of Mass communication, Delhi.
• Indian Institute of Mass Communication (IIMC). (Multiple Locations).
• Symbiosis Centre of Media & Communication, Pune.
• St. Xavier’s College, Mumbai.
• Whistling Woods International, Mumbai.
• Mumbai University, Mumbai. (Admission is on the basis of Merit Scores).
• Christ University, Bangalore.
• Manipal School of Communication, Karnataka.

Resources to prepare for the Mass Communication Entrance Examination :

• Read Newspapers especially Times of India and The Hindu.
• Pratiyogita Darpan and Manorama Yearbook - Useful for Current Affairs and General Knowledge.
• Success Master: Journalism & Mass Communication Entrance Examinations by Arihant Publications, Mass Communication In India by Keval J Kumar, and Mass Communication: Principles & Concepts by Seema Hasan. These books contain information about Media and it’s aptitude.
• For Quantitative Aptitude, You can refer to R.S. Agarwal and 9th and 10th class Mathematics N.C.E.R.T.
• For Logical Reasoning, A Modern Approach to Logical Reasoning by R.S. Agarwal.
• Refer to Word Power Made Easy by Norman Lewis for English Vocabulary

Hope this helps... All the very best