Question : Identify the concept in the below statement.
It gives a step by step approach to guide the action necessary to reach a predetermine goal.
 

Option 1: Rules
 

Option 2: Procedures
 

Option 3: Programme
 

Option 4: Objective
 

Question : Identify the concept in the below statement.
It is the steps to be carried out within a broad policy framework. It do not leave any scope for individual judgement.
 

Option 1: Objective
 

Option 2: Strategy
 

Option 3: Policies
 

Option 4: Procedures
 

Question : Identify the concept from the following statement.
It involves converting internal thought of sender into a language so that receiver could understand a message.
 

Option 1: Encoding
 

Option 2: Decoding
 

Option 3: Media
 

Option 4: None of the above
 

Question : Which of the following statement is correct?
Statement 1: Investors can sell and purchase security in stock exchange only through the authorised members.
Statement 2: It is not necessary to obey the rules and regulations determined by the stock exchange.
 

Option 1: Both are true 
 

Option 2: Both are false
 

Option 3: Statement 1 is true and statement 2 is false.
 

Option 4: Statement 1 is false and statement 2 is true.

Question : Which concept is highlighted in the given statement?
Statement: It aims to transfer of ownership of the goods through aggressive promotion.
 

Option 1: Selling
 

Option 2: Marketing
 

Option 3: Selling mix 
 

Option 4: Marketing mix

Question : Which of the following concept is highlighted in the given statement?
Statement: It refers to the set of marketing tools that a form uses to pursuits marketing objectives in a target market.
 

Option 1: Marketing
 

Option 2: Marketing mix
 

Option 3: Selling
 

Option 4: Selling mix