Question : Which concept is highlighted in the given statement?
Statement: It aims to transfer of ownership of the goods through aggressive promotion.
Option 1: Selling
Option 2: Marketing
Option 3: Selling mix
Option 4: Marketing mix
Correct Answer:
Selling
Solution : Selling is a narrow concept which is restricted to promotion of goods and services through salesmanship, advertising, publicity and short term incentive so that the title of the product is transferred from seller to buyer. Selling aims to transfer ownership of the goods through aggressive promotion.
Hence, option A is correct.