ISB vs IIM for sales and marketing?

Dear Sarthak,

Adding to Neha's comprehensive answer, you can also try this tool to decide which college is better for marketing :https://www.careers360.com/best-fit-colleges

• Additionally regarding placements: ISB has 375 registered companies that offered 1134 jobs with the median average CTC of 22 lakhs while IIM- Calcultta is partnered with more than 160 firms that offered 474 jobs and a median CTC of 20 lakhs. On the other hand, the newest IIM, IIM-Jammu has average CTC of 9.65 lakhs and is still forming patnerships with firms to recruit their students.
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• Further fee structure and flexibility: ISB has a one year management courses and a fee structure of  Rs 35,43,700, which includes a non-refundable admission fee of Rs 2,50,000. While fees for IIM-A is 21 lakhs. Hence fees is also a very important deciding factor.

So all the best Sarthak I hope you take the best decision for your career! All the best!.

Hi Sarthak,



I assume by IIMs you meant the older ones and not the new or baby IIMs because it would be futile to compare baby or new IIMs with a college as great as ISB.



Okay so let's get into the analysis. Although ISB has been touted as the excellent place to pursue your post grads, it is more into the consulting domain. When it comes to marketing, you can opt for IIMs. Leave IIM calcutta as it very renowned for its finance profile. It's not that you won't get placed if you take up marketing at IIMC, but it is always preferable to take up the best subject in which the colleges specialize.



If you have prior experience in marketing, getting placed at ISB in the same domain will be extremely easy. Or you might consider doing multiple projects or internships if you don't have that work experiences. Chances for that are pretty low because you will be bombarded with lot of stuffs once your curriculum starts.



So my advice to you would be to take up marketing at IIMs, precisely IIMA, IIMB, IIML, IIMK, IIMI.



In case you change your mind and become interested in consulting,close your eyes and run for ISB. You won't regret.