Question : It ensures the buyers that goods conform to the predetermined standards of quality, price and packaging. Which function of marketing is highlighted in the given statement?
Option 1: Marketing planning
Option 2: Standardization and grading
Option 3: Gathering and analysing marketing information
Option 4: Storage
Answer (1)
24th Jan, 2024
Correct Answer: Standardization and grading
Solution : Standardization refers to producing goods of pre-determine specifications to achieve uniformity and consistency in the output. Standardization provides assurance about quality, price and packaging of the product.
Hence, option B is correct.
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