Question : It is to develop appropriate marketing plans so that the marketing objectives of the organisation can be achieved. Which function of marketing is highlighted in the given statement?
Option 1: Marketing planning
Option 2: Customer support services
Option 3: Gathering and analysing marketing information
Option 4: Storage
Correct Answer: Marketing planning
Solution : After collecting and analysing the market information the next function of marketing is to develop appropriate marketing plans so that marking objectives can be achieved.
Hence, option A is correct.