Question : It refers to the amount of money customers have to pay to obtain a product. Which function of marketing is highlighted in the given statement?
Option 1: Customer support service
Option 2: Pricing of product
Option 3: Promotion
Option 4: Physical distribution
Correct Answer: Pricing of product
Solution :
Price refers to amount of money which a customer has to pay to buy a product. Pricing involves determination of products price.
Hence, option B is correct.