Question : Statement 1: Agricultural marketing facilitates the distribution of agricultural products from production areas to consumption areas.
Statement 2: Agricultural marketing helps in establishing a direct link between farmers and consumers.
Option 1: Both statement 1 and statement 2 are true.
Option 2: Both statement 1 and statement 2 are false.
Option 3: Statement 1 is true, but statement 2 is false.
Option 4: Statement 1 is false, but statement 2 is true.
Correct Answer:
Both statement 1 and statement 2 are true.
Solution : The correct answer is (a) Both statement 1 and statement 2 are true.
Statement 1 is true. Agricultural marketing involves the various processes, activities, and channels through which agricultural products are brought from the farmers or producers to the end consumers. It includes activities like transportation, storage, packaging, and selling of agricultural products to ensure they reach the markets and consumers efficiently.
Statement 2 is also true. Agricultural marketing can involve direct marketing approaches such as farmers' markets, community-supported agriculture (CSA) programs, farm-to-table initiatives, and online platforms that connect farmers directly with consumers. These direct marketing channels eliminate intermediaries, allowing farmers to have a direct interaction with consumers, understand their preferences, and establish relationships based on trust and quality.
Therefore, both statements 1 and 2 are true.
