Question : Statement 1: Sales promotion techniques aim to increase short-term sales and consumer interest.
Statement 2: Sales promotion techniques have an impact on consumer purchasing decisions.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is false.
Correct Answer: Both statements are correct.
Solution : The correct answer is (a) Both statements are correct.
Statement 1 is correct. Sales promotion techniques are designed to stimulate immediate sales and generate consumer interest in the short term through various strategies like discounts, coupons, contests, and limited-time offers.
Statement 2 is correct. Sales promotion techniques do impact consumer purchasing decisions. These promotions often influence consumers to make a purchase by offering incentives, discounts, or attractive deals, affecting their decision-making process.
Question : Statement 1: Sales promotion techniques aim to boost short-term sales.
Statement 2: Sales promotion techniques do not impact consumer behavior and loyalty.
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