Hi,

Media management is a branch of business administration which focuses on the development, planning, and brand building among media enterprises. This course program trains its students to develop an understanding and experience on the production, marketing, finance, and operations in the field of media management.

Media management is an interdisciplinary research area that studies the organization and functioning of media to meet the needs and wants of society, with the help of scarce resources. It is seen as a business administration discipline that describes strategic and operational phenomena in the workings of media companies. It is an important part of operating media strategies effectively for planning and managing market issues.

One can pursue this course with a BBA and MBA degree course in media management.

Job Profiles

1. Media strategist

2. Marketing analyst

3. Media manager

4. Channel head

5. Project manager

Top Recruiters in Media Management

• Amazon

• Citigroup

• Facebook

• BCG

• TATA Consultant Ltd.

To read the full article visit the given link - https://www.careers360.com/courses/media-management-course

Hope this will help you !