Question : Which concept is highlighted in the given statement?
Statement: It refers to performance of business activities that direct the flow of goods and services from producers to consumers.
Option 1: Marketing
Option 2: Marketing mix
Option 3: Market
Option 4: None of the above
Correct Answer: Marketing
Solution : In the traditional sense marketing refers to performance of business activities that director the flow of goods and services from producers to consumers.
Hence, option A is correct.