Question : Which concept is highlighted in the given statement?
Statement: It refers to social process by which individual groups maintain what they need and want.
Option 1: Marketing
Option 2: Marketing mix
Option 3: Market
Option 4: None of the above
Answer (1)
9th Jan, 2024
Correct Answer: Marketing
Solution : Phillip Kolter has defined marketing as, “a social process by which individual groups obtain what they need and want through creating offerings and freely exchanging products and services of value with others
Hence, option A is correct.
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