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Question : Which concept is highlighted in the given statement?
Statement: It refers to social process by which individual groups maintain what they need and want.

Option 1: Marketing

Option 2: Marketing mix

Option 3: Market

Option 4: None of the above


 


Team Careers360 1st Jan, 2024
Answer (1)
Team Careers360 9th Jan, 2024

Correct Answer: Marketing


Solution : Phillip Kolter has defined marketing as, “a social process by which individual groups obtain what they need and want through creating offerings and freely exchanging products and services of value with others

Hence, option A is correct.

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