Question : Which concept of marketing is highlighted in the statement?
Statement: It is the managerial process by which products are matched with the markets.
Option 1: Marketing
Option 2: Marketing mix
Option 3: Marketing products
Option 4: None of the above
Correct Answer: Marketing
Solution : Marketing is the managerial process by which products are matched with markets and through which transfers of ownerships are affected. In modern marketing, market refers to a place where the buyers and sellers meet each other for sale and purchase of the commodity.
Hence, option A is correct.