Question : Which element of marketing mix is highlighted in the given statement?
Statement: It refers to efforts that inform target buyers about the product's availability, features, and benefits and convince them to purchase it.
Option 1: Product
Option 2: Price
Option 3: Place
Option 4: Promotion
Correct Answer: Promotion
Solution : Promotion refers to the communication efforts made by a company or organization to inform, persuade, and remind customers about its products or services. It involves using various marketing communication tools such as advertising, personal selling, sales promotion, direct marketing, and public relations to reach target customers and influence their purchasing decisions.
Hence, option D is correct.
