Question : Which environment involves the study of customs, beliefs, values, and practices of people in a society?
Option 1: Technological environment
Option 2: Cultural environment
Option 3: Economic environment
Option 4: Political environment
Correct Answer: Cultural environment
Solution : The correct answer is (B) Cultural environment
The cultural environment involves the study of customs, beliefs, values, and practices of people in a society. This environment is crucial for understanding how culture influences consumer behavior, marketing strategies, and business operations.