Question : Which feature of marketing is highlighted in the given statement?
Statement: The role of the marketer is to enhance the product's value so that consumers choose it over its rivals and make a purchasing decision.
Option 1: Need and want
Option 2: Customer value
Option 3: Creating a market offering
Option 4: Exchange mechanism
Correct Answer: Customer value
Solution : The marketer's job is to identify the needs and wants of the target market and develop a product that satisfies those needs better than its competitors. To enhance the product's value, the marketer must focus on various factors such as product features, quality, design, packaging, branding, and pricing. The product should offer superior benefits compared to its competitors and provide unique value propositions that differentiate it from other products in the market.
Hence, option B is correct.
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