Question : Which function of marketing is highlighted in the given statement?
Statement: It should be carefully selected as it place an important role in the success of a product.
Option 1: Gathering and analysing market information
Option 2: Product designing and development
Option 3: Packaging and labelling
Option 4: Branding
Correct Answer:
Branding
Solution : Branding refers to giving a special name to the product. Brand name distinguishes the product from computers product and helps in building customers loyalty and in promoting it's sales. The brand name should be carefully selected as it place an important role in the success of a product.
Hence, option D is correct.