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About Graphic Design

Graphic designers use computer software to create visual designs that inspire, educate, and captivate customers. They create the overall layout and production design for a variety of applications, including ads, brochures, magazines, and corporate reports.

Key profiles

Art Director: The visual style and graphics in magazines, newspapers, product packaging, and film and television productions are the responsibility of art directors. They design a project's overall look and direct the work of those who produce artwork and layouts.

Pay: INR 8 Lakh - 12 Lakh CTC

Multimedia Artists & Animators: Animators create visual effects by sequencing images, drawings or models to bring their designs to life for television, film, video games, and other types of media.

Pay: INR 4.5 Lakh - 10 Lakh CTC

Web Designer: Websites are designed and developed by web developers. They're also in charge of the site's technological aspects, such as efficiency and capacity, which are indicators of a website's speed and capacity to handle traffic.

Pay: INR 1.5 Lakh - 6.5 Lakh CTC

Industrial Designers: Automobiles, household appliances, and toys are all built by industrial designers. By mixing art, sales, and engineering, they make products that people use every day. Industrial designers think about the product's intent, aesthetics, production costs, and usability when coming up with new designs.

Pay: INR 4.9 Lakh - 7.2 lakh CTC

Mobile Designer: They collaborate with cross-functional teams to create immersive and engaging mobile experiences. These designers understand the aesthetics as well as the functionality of web and mobile design.

Pay: INR 5 Lakh - 10 Lakh CTC

Product Designer: They are responsible for the visual and tactile aspects of a product. The product's knowledge architecture and physical interfaces are also the responsibility of a Product Designer.

Pay: INR 6 Lakh - 10 Lakh CTC

Employment Sector for Graphic Designers

• Corporate businesses

• Television & Film industry

• Publishing houses

• AD Firms

• Web designing

• Marketing firms

• Printing and Publishing

• Design studios

• Commercial packaging

Top Recruiters

• Cogwheel Studios

• Wipro technologies

• Zero Designs

• Buttercup advertising studio

• Think Design, Hyderabad

• TIS India

• Xiaomi India

• Netgains

Scope of graphic design

Graphic design is one of the most influential professions these days, with many people doing it because of their creative abilities. You should go for it if you believe you have the potential and imagination to succeed.

As a result of the pandemic, India's online industry is saturated. There is a lot of competition in graphic design, but there is also a lot of demand. There are no restrictions in this sector, and it is rapidly expanding. There will undoubtedly be substantial growth in this sector in the future.

For more details, refer: Career in Graphic Design

About Digital Marketing

The promotion of goods and services across a range of digital platforms, such as the internet and mobile technology, is known as digital marketing. Digital marketing includes email marketing, pay-per-click advertising, social media marketing, and even blogging.

Key Profiles

Digital Marketing Manager or Digital Director: They oversees the execution of digital marketing initiatives across a variety of platforms, including social media, SEO/SEM, ads, and e-mail campaigns. They also keep track of and strategize all digital marketing activities, as well as refine them on a regular basis to ensure maximum revenue and reach.

Pay: INR 4 lakhs - 10 lakhs CTC

Social Media Executive and Social Media Manager: They are in charge of driving traffic to the website and improving Google rankings. They must ensure that the content on the website is search engine friendly, conduct keyword research, become familiar with SEO software, and build and submit sitemaps.

Pay: INR 3 lakhs - 7 lakhs CTC

PPC/SEM Expert: SEM, or PPC analyst, evaluates website traffic in order to combine it with campaign monitoring, as well as all aspects of online marketing, such as search analytics and SEO.

Pay: INR 3 lakhs to 5 lakhs CTC

Content Marketer: Producing content with all of the characteristics of going viral, ensuring that the content is well-promoted through SEO, partnering with other teams and incorporating their input into content, and tracking content trends are all duties of a content marketer.

Pay: INR 6.75 Lakhs - 10 Lakhs CTC

Market Research Analyst : They undermine market trends and gather data on customer demographics, tastes, expectations, and buying habits in order to help companies figure out how well their products and services are selling.

Pay: INR 3.5 Lakhs - 6.5 Lakhs CTC

Digital Marketing Consultant: The responsibilities of a digital marketing consultant include overseeing SEO programmes, web design, social media promotion, and ad campaigns.

Pay: INR 5 Lakhs - 8 Lakhs CTC

Employment Sector for Digital Marketers

• Corporate businesses

• Marketing

• Retail

• Consumer product company

• Training and Education

• Automobile

• Entertainment

• Law

• Food

• Fashion

Top Recruiters

• Google

• Amazon

• The LEGO Group

• Accenture

• Matic Network

• Hotstar

• Interactive bees

Scope of Digital Marketing

Marketing is the way of the future in the digital age. In India and around the world, digital marketing is a booming industry. The demand for digital marketers is increasing as almost all businesses move their marketing activities online, opening doors for a vast number of job seekers.

For more details, refer: Career in Digital Marketing

Both fields are thriving.

However, in view of the pandemic and future possibilities, the digital marketing scope is far wider. Digital marketing will prove to be the most successful marketing tool in the future.

The decision should not be based solely on the role's earning potential. You must prioritise your goals, skills, and personal needs in order to make the right decision. Quality, performance, experience, information, and exclusivity of the person decide income. The more difficult it is to replace your role, the higher its value.

All the best!

hello,

Both courses have a good career option.  It is completely depend the your internet. As both the courses needed high level creativity. The candidates who experience there average salary is approximately  8-10 lakh. if your fresh candidates it ranges between 50,000 to 4 lakh. Moreover, it also depends upon the city of work , skill and so on. In case of graphic design  between 60,000 to 3.4 lakh for the fresher candidates( salary range differ from citiy to city).

Hello Student,

Actually both oftwo are very good in long term position. If you want to be a graphic designer you have to be a creative person. Otherwise there is no way to grow in your career. And in another hand digital marketing doesn't need to be to creative as like graphic designing.

As a digital marketer your starting salary can be 10k-20k per month. The average salary is about 4 lakh per annum. But at the top level you can earn up to 7-8lpa after a lots of experience and expertise ations.

But as a graphic designer your starting salary can be 22.5k -1 lakhs based upon your performance and ud creativity and experience. Average salary packages can be near about 6 lacs