Question : Which of the 4Ps of marketing deals with the activities and techniques used to promote a product or service?
Option 1: Product
Option 2: People
Option 3: Promotion
Option 4: Place
Correct Answer: Promotion
Solution : The correct answer is (c) Promotion.
Promotion is one of the 4Ps of marketing and refers to the activities and techniques used to promote a product or service. It involves various marketing communication strategies and tools that are employed to raise awareness, generate interest, and persuade potential customers to purchase the product or service. Promotion can include advertising, public relations, sales promotions, personal selling, direct marketing, and other promotional activities aimed at reaching and influencing the target market.
