Question : Which of the 4Ps of marketing focuses on the physical attributes, features, and benefits of a product or service?
Option 1: Product
Option 2: People
Option 3: Promotion
Option 4: Place
Correct Answer: Product
Solution : The correct answer is (a) Product.
The "Product" element of the 4Ps of marketing focuses on the physical attributes, features, and benefits of a product or service. It involves determining the specific product or service offerings that will meet the needs and wants of the target market. This includes decisions related to product design, quality, packaging, branding, and the unique selling propositions or value propositions that differentiate the product or service from competitors. The product element also encompasses considerations such as product variations, product lifecycle management, and ongoing product development to meet changing customer demands.
