Question : Which of the following is an element of the marketing mix that focuses on communication with the target market?
Option 1: Product
Option 2: Place
Option 3: Price
Option 4: Promotion
Answer (1)
15th Jan, 2024
Correct Answer: Promotion
Solution : The correct answer is (d) Promotion
Promotion is an element of the marketing mix that specifically focuses on communication with the target market. It involves the various activities and strategies used to promote and communicate the value of a product or service to potential customers. Promotion encompasses advertising, sales promotion, public relations, direct marketing, and other promotional efforts aimed at reaching and influencing the target market.
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