Question : Which of the following elements of the marketing mix determines how the product will be distributed to the target market?
Option 1: Product
Option 2: Place
Option 3: Price
Option 4: Promotion
Correct Answer: Place
Solution : The correct answer is (b) Place
The element of the marketing mix that determines how the product will be distributed to the target market is "Place." Place refers to the distribution channels, logistics, and methods used to make the product available to customers. It involves decisions regarding the selection of retail outlets, online platforms, wholesalers, and other intermediaries that help in reaching the target market effectively.