Question : Which of the following is an example of a marketing objective?
Option 1: Increasing brand awareness by 20% within six months
Option 2: Reducing production costs by 10% annually
Option 3: Hiring five new sales representatives
Option 4: Expanding into five new markets
Correct Answer: Increasing brand awareness by 20% within six months
Solution : The correct answer is (a) Increasing brand awareness by 20% within six months.
A marketing objective is a specific and measurable goal that a company sets to achieve through its marketing efforts. It provides a clear target or outcome that the company aims to accomplish within a specific time frame.
Among the options provided, increasing brand awareness by 20% within six months is an example of a marketing objective. It sets a specific goal of increasing brand awareness by a specific percentage (20%) within a defined time frame (six months). This objective focuses on a marketing-related outcome and provides a clear metric to measure success.