Correct Answer: Launching a social media campaign

Solution : The correct answer is (d) Launching a social media campaign.

Launching a social media campaign is an example of promotion as a marketing mix strategy. Promotion strategy involves the various marketing communication activities and techniques used to raise awareness, generate interest, and persuade potential customers to purchase a product or service. Social media campaigns utilize platforms such as Facebook, Instagram, Twitter, or LinkedIn to reach and engage with the target audience. Through social media, companies can share compelling content, run targeted advertisements, interact with customers, and create buzz around their products or services.