Question : Which of the following statement is correct?
Statement 1: Marketing focus is on achieving maximum satisfaction of the customers needs.
Statement 2: The main focus of the selling is to transfer of ownership of the product from the seller to the buyer.
Option 1: Both are true
Option 2: Both are false
Option 3: Statement 1 is true and statement 2 is false.
Option 4: Statement 1 is false and statement 2 is true.
Correct Answer: Both are true
Solution : Marketing scope is broad. Marketing main focuses on achieving maximum satisfaction of the customers needs. Selling focus is on the transfer of ownership of the product from the seller to the buyer. In the marketing with the view to earning profit,priority is given to consumer satisfaction.
Hence, option A is correct.
