Question : Which of the following statement is correct? Statement 1: Marketing mix refers to all the decisions relating to the product. Statement 2:Product mix decisions are mainly with regard to branding packaging labelling and weight of the product.
Option 1: Both are true
Option 2: Both are false
Option 3: Statement 1 is true and statement 2 is false.
Option 4: Statement 1 is false and statement 2 is true.
Correct Answer: Statement 1 is false and statement 2 is true.
Solution : Marketing mix refers to the aggregate of policies formulated with the view of successfully completing the different marketing activities. Product mix decisions are mainly with regard to branding packaging labelling coloured designs quality size after sale service and weight of the product.
Hence, option D is correct.
Question : Which of the following statement is correct? Statement 1: The policies adopted by manufacturers to attain success in the market constitute the marketing mix. Statement 2: The firms task is to find the best setting for its marketing decisions variables. This setting
Question : Which of the following statement is correct? Statement 1: Selling focuses on product,promotion,pricing and physical distribution. Statement 2: Marketing pays attention to the promotion.
Question : Which element of marketing mix is highlighted in the given statement? Statement: It includes deciding about the features,quality,packaging,labelling and branding of the products.
Question : It includes deciding about the features,quality packaging,labelling and branding of the product. Which element of marketing mix is highlighted in the given statement?
Question : Statement 1: Agricultural marketing helps in the efficient allocation of resources in the agricultural sector.
Statement 2: Agricultural marketing enables farmers to identify profitable crops and make informed production decisions.
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