Question : Which of the following statement is correct?
Statement 1: Marketing mix refers to the aggregate of policies formulated with the view of successfully completing the different marketing activities.
Statement 2: Marketing refers to the sale of goods and services through advertisement publicity and salesmanship.
Option 1: Both are true
Option 2: Both are false
Option 3: Statement 1 is true and statement 2 is false.
Option 4: Statement 1 is false and statement 2 is true.

Question

Question : Which of the following statement is correct?
Statement 1: Marketing mix refers to the aggregate of policies formulated with the view of successfully completing the different marketing activities.
Statement 2: Marketing refers to the sale of goods and services through advertisement publicity and salesmanship.

Option 1: Both are true

Option 2: Both are false

Option 3: Statement 1 is true and statement 2 is false.

Option 4: Statement 1 is false and statement 2 is true.

Team Careers360 · Accepted Answer

Correct Answer: Statement 1 is true and statement 2 is false.

Solution : Marketing mix refers to the aggregate of policies formulated with the view of successfully completing the different marketing activities. Selling refers to the sale of goods and services through advertisement publicity and salesmanship.

Hence, option C is correct.

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Statement 1: The policies adopted by manufacturers to attain success in the market constitute the marketing mix.
Statement 2: The firms task is to find the best setting for its marketing decisions variables. This setting

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