Question : Which of the following statement is incorrect?
Option 1: Product cost is the factor affecting choice of channels
Option 2: Market factors are the factors affecting choice of channels
Option 3: Competitive factors are the factors affecting choice of channels.
Option 4: None of the above
Correct Answer: Product cost is the factor affecting choice of channels
Solution : Product cost is the factor affecting choice of channels The cost of production is the important factor in product pricing. It involves the total cost of producing disturbing and selling the product. Market factors and competitive factors are the factors affecting choice of channels.
Hence, option A is correct.
Question : Size of market and geographical concentration comes under which factor determining choice of channels?
Question : Nature of a product,unit value of product ,degree of complexity comes under which factor determining choice of channels?
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