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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Course Overview

The Advertising and Public Relations Online Course provided by Swayam is a 4 credit course focusing on the aspects of advertising and public relations. The course is taught by Padmini Jain of Indira Gandhi National Open University and it discusses the techniques and tools related to public relations and media planning.

The Advertising and Public Relations Certification Course helps students get a thorough idea of the theories and models of advertising, its structure, functioning and applications. It helps students understand how persuasive information functions and reaches a wider audience in multiple ways. It is an apt course for students trying to explore the world of sales and marketing.

The Advertising and Public Relations Training Course is taught with the help of self-instructional learning material and e-books wherein the assessments will be based on assignments and quizzes. The course covers important aspects of marketing and advertising that will help students to build a successful career in the future.

The Highlights

  • Certificate of completion
  • Postgraduate level course
  • 4 credits 
  • 16 weeks and 4 modules
  • 120 hours of study
  • Video lectures by experts
  • Audio podcasts
  • Self-instructional learning material
  • E-articles or books 
  • Weekly quizzes
  • Discussion forum
  • Online assignments
  • Basics of advertising
  • Techniques and tools of PR

Programme Offerings

  • 16-Weeks Duration
  • 4 Credits
  • 4 modules
  • video lectures
  • Certificate of completion
  • Audio Podcasts
  • Self-Instructional Learning Material
  • E-Articles
  • E-books
  • Weekly quizzes
  • discussion forum
  • Online assignments

Courses and Certificate Fees

Certificate Availability
no

Eligibility Criteria

If you have completed graduation or if you are pursuing graduation, you can apply for this course.

Certificate Qualification Details

Your final assessment will be based on weekly quizzes and assignments.

What you will learn

Advertising skillsPublic Relations skillsMarketing skillsSales skillsCreativityBrand ManagementCommunication skills

After you complete the Advertising and Public Relations Certification Course, you will learn about the following topics:

  • Theories and models of advertising
  • Evolution of advertising and public relations
  • The steps involved in brand management
  • Structure and features of ad agency
  • Account, campaign and media planning
  • Tools and techniques related to PR
  • Crisis communication strategies
  • The notion of corporate social responsibility

Admission Details

Follow the steps given below to enroll in the Advertising and Public Relations Course:

Step 1: Click on the URL given below -

https://onlinecourses.swayam2.ac.in/cec21_ge05/preview.

Step 2: Click on the sign-in/register option situated at the top right side corner of the page.

Step 3: When the new window opens, type your username, password and email id to create a new account.

Step 4: You will get a verification code on the registered email address.

Step 5: Verify your credentials and complete the application process.

The Syllabus

  • Theories, Models and Appeals in Advertising

  • Understanding the Target Audience

  • Strategic Planning and Brand Management

  • Ad Agency: Structure & Functions
  • Account Planning and Client Servicing

  • Research and Campaign Planning

  • Ideation and Copy Writing
  • Media Planning

  • History and Evolution of PR

  • Tools and Techniques for PR

  • Writing for Public Relations
  • Process, Research & Evaluation

  • Crisis Communication
  • Financial & Trade Communication

  • Corporate Identity & Image Management

  • Corporate Social Responsibility

Instructors

IGNOU Frequently Asked Questions (FAQ's)

1: How is the course assessed?

The course is assessed through the marks obtained in online quizzes and assignments.

2: Does the course provide a placement opportunity?

No, the course does not provide any placement assistance.

3: Is the course open to graduates?

Yes, the course is a postgraduate level course that can be applied by students who have completed graduation or those who are pursuing graduation.

4: What are the total hours of study for the course?

The course requires students to give a total of 120 hours of study, that is, approximately 7 to 8 hours per week.

5: Which university is providing the course?

The course is provided by Indira Gandhi National Open University.

Articles

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