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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
Marketing is a part of our everyday lives, irrespective of our passion, education or profession. Good social marketing skills are crucial for providing information and making better decisions as a consumer and as a producer. The Principles of Marketing online course explores the fundamental marketing concepts that can help you demonstrate self-expression via marketing.
The Indira Gandhi National Open University is offering the Principles of Marketing training on the Swayam platform. Candidates can enrol in this undergraduate-level course and complete it in 16 weeks. The course structure includes video lectures, assignments, self-assessments, examples, and discussion forums to enrich the candidates’ knowledge.
Further, the Principles of Marketing syllabus consists of 19 e-texts that the course instructor discusses over 16 weeks. Candidates will gain access to the study material and other reference books after they register. The curriculum covers topics like consumer behaviour, pricing, distribution, the scope of marketing in urban and rural areas, and more.
The Highlights
- Course credits
- Programme by IGNOU
- Online learning
- Self-assessments
- Discussion forum
- Experienced faculty
- UG level
- Commerce course
- 16 weeks required
Programme Offerings
- Case Studies
- Projects
- Discussion forum IGNOU course
- UG level
- 16 weeks
- experienced instructor
- Six course credits offered
- online learning
- Extensive curriculum
- Commerce category
Courses and Certificate Fees
| Certificate Availability |
|---|
| no |
What you will learn
Candidates who undertake the Principles of Marketing course by IGNOU will gain proficiency in:
- Identifying the customers, their wants and needs
- Application of marketing concepts
- Research aptitude
- How to serve and influence customers through the right marketing technique
- Developing a sustainable marketing position
Admission Details
Step 1 – The Principles of Marketing online programme is open for admissions. To enrol, click on this link: https://onlinecourses.swayam2.ac.in/nou21_cm01/preview
Step 2 – Select the option to “Join”, given at the top of the page.
Step 3 – Enter your username and password to log onto Swayam, or use your Microsoft, Google or Facebook ID to do this.
Step 4 – Alternatively, you can create a new account. Click on the “sign up now” option and give some essential details like your username, email ID and password.
Step 5 - Once you receive the verification code on your email, enter it to verify your attempt, and start learning!
Application Details
The Principles of Marketing course by IGNOU does not have any application form aside from the registration process. Candidates need to sign up or log in on the Swayam portal to register. For this, they must provide their username, email and password details or link their Microsoft/Facebook/Google account to Swayam.
The Syllabus
- Unit 1: Nature and scope of Marketing
- Unit 2: Marketing Environment
- Unit 3: Markets and Market Segmentation
- Unit 4: Consumer Behaviour
- Unit 5: Product, concept and classification
- Unit 6: New Product Development
- Unit 7: Branding and Packaging
- Unit 8: Objectives and Methods
- Unit 9: Discount and allowances
- Unit 7: Branding and Packaging
- Unit 8: Objectives and Methods
- Unit 9: Discount and allowances
- Unit 7: Branding and Packaging
- Unit 8: Objectives and Methods
- Unit 9: Discount and allowances
- Unit 7: Branding and Packaging
- Unit 8: Objectives and Methods
- Unit 9: Discount and allowances
- Unit 10: Regulation of prices
- Unit 11: Channels of Distribution-I
- Unit 12: Channels of Distribution-II
- Unit 13: Physical Distribution
- Unit 14: Promotion Mix
- Unit 15: Personal selling and sales promotion
- Unit 16: Advertising and Publicity
- Unit 17: Services Marketing
- Unit 18: Rural Marketing
- Unit 19: Emerging issues in Marketing
- Unit 20: Emerging issues in Marketing-II
Instructors
IGNOU Frequently Asked Questions (FAQ's)
Dr Anupriya Pandey from IGNOU teaches this course. She has over fifteen years of teaching, research and consultancy experience. She has also conducted national-level Faculty Development Programmes and has provided consultancy services to MSMEs.
Candidates who complete the Principles of Marketing online course by Swayam can earn six credits.
The Principles of Marketing online training offers an undergraduate level of study in the Commerce category.
The course instructor will refer to books like IGNOU SLM, Principles of Marketing and The Essence of Marketing.
To make the course more exciting for students, there are various interactive sessions and activities like online debates and discussions. Candidates can also learn from presentations and have enthralling discussions via the discussion forum in the Principles of Marketing programme.