Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The course of Digital marketing has been strategically designed to establish a clear conceptual knowledge of digital marketing in various fields. The thorough structure of this course will help the candidate to establish a number of skills by the end of course completion, such as monitoring, planning and implementing digital marketing training campaigns all around the globe.
The online course of Swayam provides a great opportunity for those who wish to embark their career as a professional with flexible working hours. Keeping in mind the increasing demand for digital marketing professionals; this is a go-to grab the opportunity for you.
Through the completion of this course, you will find numerous avenues for marketing and advertising in both domestic as well as international platforms. The course of Digital marketing provides you the opportunity to stand out as an independent professional. It gives the candidates the liberty of availing the course from anywhere as per their convenience
The Highlights
- Government accredited course
- 15 weeks course duration
- 100% online learning
- 100% free cost
- Certification from Swayam
- Government certification will be given
Programme Offerings
- video lectures
- online learning
- Quiz
- Case Studies
- Self-assessment tests
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Panjab University (PUCHD) |
Eligibility Criteria
Education
Basic knowledge of internet and internet browsing is required with an Analytical and Experimental background. No hard core technical knowledge is required to pursue the course.
Primarily students pursuing MBA and other management related courses. However, anyone who wants to enhance their business or profession through the knowledge of digital marketing may take up the course.
Course certification details
To attain the certification in Digital marketing, candidates will have to clear and examination. 70 marks will be allocated for external proctored examination and 30 marks will be allocated for internal assessment.
What you will learn
After the successfully completing the course of Digital marketing classes, the candidates will be able to learn:
- The techniques of SEO and content optimization
- Strategies to develop digital marketing
- Website planning and development
Who it is for
Digital marketing course is also recommended for:
- Students who aim at building their career in Digital marketing training certification
- Anyone who wants to empower their business and profession
Admission Details
The candidates are required to follow the directions given below for getting enrolled in the online Digital marketing course:-
Step 1: Visit the website by clicking on the following link: https://onlinecourses.swayam2.ac.in/cec23_mg10/preview
Step 2: Register with your Username and email id
Step 3: In case of a registration link provided by the course, continue with it
Step 4: Proceed with the login id and password for access to the course
The Syllabus
- Introduction to Digital Marketing and its Significance
- Traditional Marketing Vs Digital Marketing
Digital Marketing Process
- Website Planning and Development : Types of websites
- Website Planning and Development : Keywords
- Understanding Domain and Webhosting
- Building Website/Blog using CMS WordPress
- Using WordPress Plug-ins
- Introduction to Search Engine Optimization
- Keyword P lanner Tools
- On Page SEO Techniques-Indexing and Key Word Placement
- On Page SEO Techniques- Content Optimization
- On Page SEO : Yoast SEO Plug-in
- Off –Page SEO Techniques
- Email Marketing- Introduction and Significance
- Designing e-mail marketing campaigns using Mail Chimp
- Building E-mail List and Signup Forms
- Email Marketing Strategy and Monitoring
- Email –Automization
- Pay Per Click Advertising: Introduction
- Pay Per Click Advertising: Google Adword
- Type s of Bidding strategies
- Designing and Monitoring search campaigns
- Designin g and Monitoring Display campaigns
- Designing and Monitoring Video campaigns
- Designin g and Monitoring Universal App Campaigns
- Google Analytics : Introduction and Significance
- Google Analytics Interface and Setup
- Understanding Goals and Conversions
- Monitoring Traffic Behavior and preparing Reports
- Social Media Marketing : Introduction and Significance
- Facebook Marketing : Introduction Types of Various Ad Formats
- Setting up Facebook Advertising Account
- Under standing Facebook Audience and its Types
- Designing Facebook Advertising Campaigns
- Working with Facebook Pixel
- Twitter Marketing: Basics
- Designing Twitter Advertising Campaigns
- Introduction to LinkedIn Marketing
- Developing digital marketing strategy in Integration form
Instructors
Panjab University (PUCHD) Frequently Asked Questions (FAQ's)
Basic knowledge of the internet and internet exploring. No hardcore knowledge required.
Anyone who wants to use the power of digital marketing in their business or profession can apply in this course.
There is no specific information provided regarding scholarships.
Specially prepared notes will be provided, which can be downloaded as well as printed.