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Quick Facts

Total Fees
17.34 L
Exam
CAT
Seats
60

Fees Details

General

17.34 L

NQ

$ 40.00 K

Disclaimer: Data for total fees has been calculated based on all years/semesters as provided by the college. The actual fees may vary.

Course Details

MODE

Full time

DURATION

24 Months

The accelerated rate of technological change is disrupting business and society in a profound manner. We are on the threshold of a revolution that promises to connect billions of people and machines to create unlimited processing power and access to knowledge. This represents both a challenge and an opportunity for business

With increase in digital access, data speeds and handheld devices to deliver experience the digital transformation is past the tipping point. It not only impacts creation and dissemination of content such as entertainment, information and news but is also poised to fundamentally change business, education, transaction and social engagement.

Business models in the sunrise sectors for example are becoming more adventurous in pursuit of critical mass in the face of intense competition. Even as marketers create flexible business models and methods to harness and direct technology into products or solutions, they will have to deal with the cost and risk of managing this transition.

TAPMI launched a 2-year PG management program in Marketing starting from the academic year 2019-2020. This program is aimed at producing marketing professional to play leadership roles in the domain of marketing, sales and customer across various sectors of the economy. Essentially business is about marketing

 MBA Marketing is a specialist program that packs more functional learning. TAPMI’s MBA- Marketing is designed to dedicate 65% of total learning time for Marketing and balance 35% for interdisciplinary learning. Unlike a typical MBA where students choose their specialization in the second year, MBA- Marketing creates an opportunity for intensive focus on Marketing from the very first year. The strong functional foundation laid in the first year, then provides an opportunity for advanced marketing learning in the second year.

The advanced learning delivered in the second year through super specialization tracks are aligned towards typical roles and are designed to provide a jump start to the career.

TAPMI’s MBA- Marketing is designed on an important insight that in the early stage of a graduate’s career the functional knowledge/expertise will be more relevant in most job roles. The graduate will have critical minimum multi-disciplinary knowledge and can augment it in a sectoral/ organizational context over the long-term career.

The breadth and depth of the marketing learning is the key difference between this specialist program and the typical MBA program.

Why TAPMI MBA-Marketing? 

  1. Higher ratio of marketing learning hours as compared to any typical MBA program
  2. Choose from 3 super-specialization tracks — Digital Marketing, Selling and consumer services and Product Management.
  3. Breadth of marketing learning to navigate long term career and across different product-market context
  4. Live projects and Applied learning segment in addition to summer internship
  5. Mentoring by TAPMI alumni holding senior sales positions
  6. Sector specific specializations in the second year delivered by industry professionals
  7. Strong base of faculty members with a blend of industry, research and teaching experience
  8. Successful track record of attracting companies in FMCG, durables, retail, banking, and B2B sectors offering sales management roles for final placements.
  9. Unmatched competencies for creating career opportunity with blue-chip brands

Important dates

Exams and EventsDates
CAT
Admit Card Date (Mode - Online)
4 Nov'24 - 23 Nov'24
CAT
Exam Date (Mode - Online)
23 Nov'24 - 23 Nov'24
NMAT
Application Date (Mode - Online)
31 Jul'24 - 9 Oct'24
NMAT
Exam Date (Mode - Online)
31 Jul'24 - 13 Oct'24
NMAT
Application Date - Registration – retake (Mode - Online)
5 Nov'24 - 16 Dec'24
NMAT
Others - Re-scheduling (Mode - Online)
31 Jul'24 - 16 Dec'24
XAT
Application Date (Mode - Online)
14 Jul'24 - 29 Nov'24
XAT
Admit Card Date (Mode - Online)
19 Dec'24 - 4 Jan'25
XAT
Exam Date (Mode - Online)
4 Jan'25 - 4 Jan'25

Eligibility Criteria

A Graduate Degree from a recognized university with not less than 50% marks (final year student may also apply. The admission will be cancelled if they obtain less than 50% in his/her graduation).

NRI / NRI Sponsored Eligibility Criteria

A Graduate Degree from a recognized University with not less than 50% marks (Final year students may also apply. However, the admission shall be cancelled if they obtain less than 50% in their graduation).

Admission Details

Stage I: Shortlisting

Applicants will be shortlisted on the basis of valid

  • CAT (Common Admission Test) 2023
  • XAT (Xavier Aptitude Test) 2024
  • GMAT (Graduate Management Admission Test) January 1, 2019- January 31, 2024
  • NMAT by GMAC™ 2023 scores, whichever is higher. 

(Applicants can submit more than one test score)

Apart from high test score, TAPMI considers the overall profile of candidates. For example, academic profile (10th, 12th, Graduation marks), work experience, extra- curricular achievements, achievements in sports, contribution to social activities, entrepreneurial spirit, diversity, leadership potential, integrity and values. The entrance examination cut- off may vary slightly each year across programs, depending upon the profile of applicants and the suitability of the profile to specific program(s).

Students shall be informed about the shortlist decision on their registered email address.

Stage II: Admission Process (GD-PI)

The stage II of TAPMI admission process consists of Group Discussion (GD), Extempore and Personal Interview (PI).

  1.  Group Discussion (GD): Group Discussion tests the ability of the applicant to interact within a group and enrich the discussion. GD also evaluates applicant’s skills in Problem Solving, Confidence, Assertiveness, Persuasion, Collaboration and Communication.
  2.  Extempore: Candidates will be given a topic on the spot and speaking time 2-3 minutes. The skills tested are – articulation, coherence, presence of mind etc. 
  3.  Personal Interview (PI): Through the personal interview TAPMI evaluates the applicant’s overall attitude and suitability towards management education, including aspects such as Self- Awareness, Self-Management, Social Awareness, Leadership and Communication.

*TAPMI makes suitable changes every year in the GD/PI process to select bright and deserving candidates. Shortlisted candidates will be informed about changes for 2024-26 admission process, if any.

Final Selection

The final selection of the candidate is based on the following:

Category% Weightage
Score in Entrance Test (CAT, XAT, GMAT, NMAT) 35
Score for academic performance  (in X, XII, Graduation Degree)

15

Group Discussion/Extempore/Personal Interview45
Weightage for Gender Diversity & Extra-curricular Activities

 05

Total100

 

Admission Process – NRI / NRI Sponsored 

Valid Entrance Exam scores

NRI Candidates: CAT / XAT / GMAT / NMAT / ATMA / CMAT / MAT
PIO / Foreign Nationals: GMAT (compulsory) and IELTS (if required).

Stage I: Shortlisting

For NRI / PIO candidates, TAPMI follows profile-based shortlisting. Profile considered for shortlisting consists of valid entrance exam scores, academic profile, work experience (type of company, total experience, etc.), extra-curricular achievements, if any.

Students will be informed on the shortlist decision through email to their registered email id.

Stage II: Admissions Process

Same as that for Indian Domicile category

 Note

  1. TAPMI does not accept application in hardcopy All applications must be submitted online.
  2. The above procedure may be changed depending on the developments that may
  3. Any disputes regarding the admissions to these programs are subject to the jurisdiction of Udupi
  4. The application fee is non-refundable.
  5. TAPMI uses CAT/XAT/GMAT/NMAT by GMAC™ scores for shortlisting the candidates. IIMs, XLRI and GMAC have no role either in the selection process or in the conduct of the
  6. There is no “Management Quota” at TAPMI.

Applications for Admissions are open.

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