MBA Marketing at TAPMI Manipal Offline Course

The accelerated rate of technological change is disrupting business and society in a profound manner. We are on the threshold of a revolution that promises to connect billions of people and machines to create unlimited processing power and access to knowledge. This represents both a challenge and an opportunity for business

With increase in digital access, data speeds and handheld devices to deliver experience the digital transformation is past the tipping point. It not only impacts creation and dissemination of content such as entertainment, information and news but is also poised to fundamentally change business, education, transaction and social engagement.

Business models in the sunrise sectors for example are becoming more adventurous in pursuit of critical mass in the face of intense competition. Even as marketers create flexible business models and methods to harness and direct technology into products or solutions, they will have to deal with the cost and risk of managing this transition.

TAPMI launched a 2-year PG management program in Marketing starting from the academic year 2019-2020. This program is aimed at producing marketing professional to play leadership roles in the domain of marketing, sales and customer across various sectors of the economy. Essentially business is about marketing

 MBA Marketing is a specialist program that packs more functional learning. TAPMI’s MBA- Marketing is designed to dedicate 65% of total learning time for Marketing and balance 35% for interdisciplinary learning. Unlike a typical MBA where students choose their specialization in the second year, MBA- Marketing creates an opportunity for intensive focus on Marketing from the very first year. The strong functional foundation laid in the first year, then provides an opportunity for advanced marketing learning in the second year.

The advanced learning delivered in the second year through super specialization tracks are aligned towards typical roles and are designed to provide a jump start to the career.

TAPMI’s MBA- Marketing is designed on an important insight that in the early stage of a graduate’s career the functional knowledge/expertise will be more relevant in most job roles. The graduate will have critical minimum multi-disciplinary knowledge and can augment it in a sectoral/ organizational context over the long-term career.

The breadth and depth of the marketing learning is the key difference between this specialist program and the typical MBA program.

Why TAPMI MBA-Marketing? 

1. Higher ratio of marketing learning hours as compared to any typical MBA program
2. Choose from 3 super-specialization tracks — Digital Marketing, Selling and consumer services and Product Management.
3. Breadth of marketing learning to navigate long term career and across different product-market context
4. Live projects and Applied learning segment in addition to summer internship
5. Mentoring by TAPMI alumni holding senior sales positions
6. Sector specific specializations in the second year delivered by industry professionals
7. Strong base of faculty members with a blend of industry, research and teaching experience
8. Successful track record of attracting companies in FMCG, durables, retail, banking, and B2B sectors offering sales management roles for final placements.
9. Unmatched competencies for creating career opportunity with blue-chip brands