Chandigarh University
- Fees: ₹ 636000
- Exams: Chandigarh University (CUCET)
Advertising Course Details - Fees, Subjects, Syllabus, Duration, Eligibility, Career Scope
Degrees offered: B.A., B.A.(Hons), M.A., BS, P.G.D
What is Advertising
An Advertising course focuses on the principles and practices of creating and managing effective advertising campaigns. It includes subjects like consumer behaviour, media strategy, market research, and creative creation. Students get knowledge on creating successful advertising, creating plans to reach target markets, and evaluating the success of campaigns. The curriculum provides practical experience through project work, case studies, and internships.
In addition to creative abilities, the course also stresses on the role of digital marketing in strategic thinking and creating awareness of advertising campaigns. Students study social media tactics, digital advertising, and new developments in the field. The course equips students for a range of advertising professions, such as creative directing, media management, and account management, by combining academic knowledge with real-world practice.
Around 88 colleges in India offer various courses in Advertising. Popular job roles include Creative Director, Copywriter, Brand Manager and Market Research Analyst. Graduates can find employment in JWT India, Hindustan Thompson Associates (HTA), GroupM, Grey India, Dentsu Aegis, McCann Erickson India Ltd. The average of an Advertiser in India is Rs. 7 LPA depending on the skills and experience of the candidate.
Advertising Course Details
Particulars | Values |
Branch Name | Advertising |
Degree | |
Duration | UG: 3 years PG: 2 years |
Eligibility | UG: 10+2 in any stream PG: Bachelor’s degree in the same field |
Admission Process | Direct Admission |
Course Fees | Rs. 10,000 - Rs. 1.5 lakhs |
Job Profiles | Creative Director, Copywriter, Brand Manager and Market Research Analyst. |
Average Salary | Rs. 7 LPA |
Recruiting Companies | JWT India, Hindustan Thompson Associates (HTA), GroupM, Grey India, Dentsu Aegis, McCann Erickson India Ltd. |
Specialisation or Similar Ones
Advertising has many specialisations, each concentrating on distinct aspects of a business, such as strategic planning or creative development. These specialisations are essential to creating successful advertising campaigns. Within the ever-changing field of advertising, these specialisations enable professionals to customise their careers to particular interests. The following are some of the Advertising specialisations:
Media Planning and Buying | Creative Direction |
Brand Management | Market Research |
Integrated Marketing Communications | Creative Copywriting |
Top Private Advertising Colleges in India with Fees
Many private institutes offer Advertising courses at both UG and PG levels. The fees of these colleges are significantly higher than a government institute. However, private colleges provide a highly educated faculty and quality education. In the table below, we have mentioned the popular private colleges and their respective fee structure.
Colleges | Fees |
Rs. 1.48 Lakhs | |
- | |
Rs. 45,600 | |
Rs. 48,000 | |
- | |
- | |
Rs. 30,000 | |
- | |
- | |
Rs. 52,600 |
Top Government Advertising Colleges in India with Fees
Attending a government business college is less expensive than attending a private college. These colleges are well known for their high academic standards throughout India. These institutions provide a good return on investment to students as they offer high-paying job opportunities to graduates. The following are some of the best government colleges that provide Advertising courses:
Colleges | Fees |
- | |
Rs. 12,150 | |
- | |
- | |
- | |
- | |
- | |
Rs. 15,800 | |
Rs. 30,000 | |
Rs. 37,100 |
Eligibility Criteria (UG & PG) of Advertising
The eligibility requirements for Advertising are very similar to those for many other specialities. If you meet the requirements, you may get admission to some of the leading universities and colleges. The eligibility requirements for undergraduate and postgraduate programmes are stated below.
Eligibility Criteria for UG Courses
Candidates who want to pursue Advertising as soon as they finish their 10+2 have many choices. There are numerous higher education institutes from which to choose. They must fulfil the required eligibility criteria to get admission to a college of their choice. A few major aspects of the admissions process are listed below:
- The candidate should have completed their 10+2 in any stream, including science, arts, and commerce, from a recognised Indian board.
- Aspirants must pass their higher education examination with a minimum score of 50 per cent.
- Each university has its cutoff percentage; applicants must achieve a minimum of 50 per cent on their exams to be considered.
Top Entrance Exams for UG Courses
Aspiring candidates need to appear for certain entrance examinations before applying for admission. Examinations can be conducted at the university, state, or national level. Some colleges may conduct university-specific examinations for Advertising courses. In the table below, we have provided the details of a popular examination for UG degrees.
Exam Name | Level | Conducting Body | Exam Schedule |
National | National Testing Agency |
Eligibility Criteria for PG Courses
Individuals who want to pursue a career in Advertising may apply to several colleges and universities. To get admission into a college and course of their choice, applicants must fulfil certain eligibility criteria. The following are some important factors to consider when applying for a Postgraduate degree programme in Advertising:
- Applicants must hold a bachelor's degree from a recognised university to pursue a master's degree in Advertising.
- Candidates should also achieve the percentage requirements established by their college or university.
Top Entrance Exams for PG Courses
Candidates who aspire to pursue their post-graduation must appear for certain entrance examinations. Many colleges grant admissions to students based on their entrance test results as well as their merit scores. Students are required to clear the cutoff of these high-level tests to get admitted into a college of their choice. Some of the examinations are as follows.
Exam Name | Level | Conducting Body | Exam Schedule |
National | Indian Institute of Management Lucknow | ||
National | All India Management Association | ||
National | Association of Indian Management Schools |
Scope of Advertising in India and Abroad
Advertising industry in India is witnessing a rapid expansion due to the nation's growing economy and the growing influence of digital media. Brands are investing heavily in creative advertising strategies to reach diverse and technologically advanced audiences. There is demand for skilled advertising professionals in roles like creative direction, media planning, and digital marketing.
The advertising sector is changing internationally as well, with worldwide trends highlighting the use of AI and VR in campaigns, tailored content, and data-driven marketing. Advertising is a very profitable industry both in India and outside because of internet and social media’s worldwide reach, which has also made it simpler for Indian advertising specialists to work on projects abroad.
Course Fees Advertising
| Minimum Fees | Maximum Fees | |||
|---|---|---|---|---|
| Private | Government | Private | Government | |
| UG |
30.00 K
B.Com in Advertising at Rukmadevi Pannalal Laddha Maheshwari College, Indore
|
34.01 K
B.Com in Advertising at Dr BR Ambedkar University, Agra
|
16.50 Lakhs
B.B.A in Advertising at Narsee Monjee Institute of Management Studies, School of Branding and Advertising, Mumbai
|
34.01 K
B.Com in Advertising at Dr BR Ambedkar University, Agra
|
| PG |
16.00 K
Other Masters in Advertising at Central India Institute of Mass Communication, Nagpur
|
15.08 K
P.G.D in Advertising at University of Lucknow, Lucknow
|
11.20 Lakhs
P.G.D in Advertising at Pearl Academy, Mumbai
|
1.28 Lakhs
MBA in Advertising at Devi Ahilya Vishwavidyalaya, Indore
|
| DIPLOMA |
23.00 K
Diploma in Advertising at Venkateshwara Open University, Papum Pare
|
25.71 K
Diploma in Advertising at Devi Ahilya Vishwavidyalaya, Indore
|
20.00 Lakhs
Diploma in Advertising at Pearl Academy, West Delhi Campus, New Delhi
|
25.71 K
Diploma in Advertising at Devi Ahilya Vishwavidyalaya, Indore
|
Course Subjects
The syllabus for Advertising varies by the level of the programme. The UG programme and PG programme in Advertising cover different aspects of the curriculum. The subjects included in the academic curriculum provide the necessary theoretical and practical experience to students that help them to further excel in their careers.
Advertising Syllabus for UG Course
The professional undergraduate degrees in Advertising are divided into multiple semesters. Marketing, Business management, and Media study are the core subjects. These subjects prepare students for the creative and Advertising industry. The syllabus provided below is a framework of the curriculum of the B.A./B.Com Advertising offered by University Of Mumbai:
First Semester | Second Semester |
Introduction to Advertising | Planning an Advertising campaign |
Media in Advertising | Aspects of advertising message |
Economic & Social Aspects of Advertising | Creativity in advertising |
Advertising Agency | Advertising research |
Assignment / Presentations related to above modules | Assignment / Presentations related to above modules |
Advertising Syllabus for PG Course
A master’s degree in Advertising is for two years with a range of subjects related to communication, marketing, and management principles. The programme prepares students for the corporate world by providing practical exposure and theoretical knowledge. A structured syllabus for an Master of Arts (Advertising & Public Relations) offered by Makhanlal Chaturvedi National University of Journalism and Communication is provided below:
First Semester | Second Semester |
Origin and Growth of Media | Principles of Management |
Media Language: Structure & Style | Advertising Management |
Introduction to Socio-Economic Polity | Public Relations Practice |
Third Semester | Fourth Semester |
Marketing Management | Account Management & Media Planning |
Tools & Techniques of PR | Corporate Communication |
Research Methodology | Creative Communication |
Careers in Advertising
Advertising provides a wide range of career options, from strategic jobs in media strategy and brand management to creative roles like copywriting and art direction. Through the use of both traditional and digital channels, experts in this profession aim to create innovative messages for their target audiences. Some of the job profiles in the field are provided below:
Job Profiles | Job Descriptions |
Creative Director | Creative Directors direct the creative vision of advertising campaigns, leading the team responsible for creating ideas and images that effectively convey a brand's message. They guarantee that all artistic components successfully convey the desired message to the audience. |
Copywriters create compelling and captivating content for advertisements, including headlines, slogans, and scripts. They are essential in developing the verbal identity of advertising campaigns across a variety of media. | |
Brand Managers are responsible for developing and maintaining a brand’s identity, ensuring that all marketing and advertising efforts align with the brand’s values and objectives. They work to enhance brand recognition and loyalty through strategic planning. | |
Market Research Analysts gather and analyse data on consumer behaviour, market trends, and the effectiveness of advertising strategies. Their insights help guide marketing decisions and optimise campaigns to better target and engage audiences. |
Upcoming trends
Due to advancements in technology, various trends in advertising are arising that aim to change consumer behaviour. The way that marketers interact with audiences is changing due to the emergence of augmented reality (AR), personalised content, and artificial intelligence. Sustainability and social responsibility are emerging as major themes in advertising tactics. Some of the upcoming trends in the field are:
- Immersive Technologies
- Sustainability
- Voice Search Optimization
- Programmatic Advertising
- Influencer Marketing
- Content Marketing
Job Profiles and Top Recruiters
Advertising offers a variety of job profiles, all of which are involved in planning and implementing successful campaigns. These jobs include both strategic and creative ones, such as media planners and brand managers. Copywriters and art directors create captivating material and graphics. Every profile has a significant impact on how brands interact with their target markets and carry out their marketing objectives.
Top Recruiters:
- JWT India
- Hindustan Thompson Associates (HTA)
- GroupM
- Grey India
- Dentsu Aegis
- McCann Erickson India Ltd.
Average Salary
After completing an Advertising course, students will have a range of employment opportunities. There are a variety of career opportunities available depending on one's educational background and, of course, experience. To get the desired profession in a company, students must have both an educational qualification and experience. The average salary of some of the most common job profiles is mentioned below:
Job Profiles | Average Expected Salary |
Creative Director | Rs. 7.5 LPA |
Copywriter | Rs. 6.9 LPA |
Brand Manager | Rs. 7.2 LPA |
Market Research Analyst | Rs. 5.8 LPA |
Source: Ambition Box
The salary figures mentioned anywhere in these articles are just for reference purposes. Please treat them as such. Actual salaries may vary depending on respective candidates, employer, job location, and numerous other factors.
Required Skillset for Advertising
Candidates must have certain skills to perform well in the field of Advertising. These skills help them in their academics and also in their future careers. Apart from soft skills, they must have a strong interest in creativity, brand management, marketing, and sales. Some of the skills required to do well in the field of Advertising are:
- Creativity
- Strategic Thinking
- Digital Proficiency
- Project Management
- Interpersonal skills
- Attention to Detail
- Brand awareness
Course Curriculum for Advertising
Advertising courses usually cover a wide range of topics, such as media strategy, consumer behaviour, market research, and advertising principles. Students gain knowledge on how to generate original ideas, craft persuasive content, and create successful campaigns. Through projects and internships, the curriculum frequently incorporates real-world experience that gives students a hands-on education in traditional and digital advertising strategies.
Popular Advertising Entrance Exams in India
CAT
Exam Date: 24 Nov, 2024
MAT
Application Process: 30 Nov, 2024
CMAT
Application Process: 14 Nov, 2024 - 13 Dec, 2024
XAT
Application Process: 15 Jul, 2024 - 30 Nov, 2024
ATMA
Application Process: 15 Oct, 2024 - 11 Dec, 2024
CUET PG
Exam Date: 11 Mar, 2025 - 28 Mar, 2025 (Tentative)
CUET UG
Exam Date: 15 May, 2025 - 24 May, 2025 (Tentative)
Popular Advertising Colleges in India VIEW ALL
AMU Aligarh
- Exams: CUET PG
Lucknow University
- Fees: ₹ 15080
Sharda University
- Fees: ₹ 393800
Jaipur National University
- Fees: ₹ 90000
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Frequently Asked Questions (FAQs)
Question: Who are the top recruiters of the Advertising course?
Answer :
JWT India, Hindustan Thompson Associates (HTA), GroupM, Grey India, Dentsu Aegis, McCann Erickson India Ltd. are some of the top recruiters of the Advertising course.
Question: Is Advertising difficult to study?
Answer :
Studying advertising requires a combination of analytical, strategic, and creative thinking, hence, it can be difficult. It entails becoming proficient in a variety of areas, including media planning, market research, and campaign building. This calls for both theoretical understanding and real-world application.
Question: What are the topics covered in Advertising?
Answer :
Topics covered in Advertising include market research, consumer behaviour, media planning, creative strategy, and campaign management. The curriculum also explores digital marketing, brand development, and advertising ethics.
Question: What is the scope of Advertising?
Answer :
The field of advertising has a wide range of applications, including media planning, digital marketing, and creative development. The industry offers dynamic and developing job options due to the constant improvements in technology and the changing behaviours of consumers.
Question: What are the career options in the Advertising course?
Answer :
The career options after the Advertising course are Creative Director, Copywriter, Brand Manager and Market Research Analyst.
Questions related to Advertising
Showing 118 out of 118 Questions
2 Views
Question : Statement 1: The marketing concept focuses on creating and delivering superior customer value.
Statement 2: Production concept solely relies on aggressive advertising to drive sales.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
27th Jan, 2024
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. The marketing concept does indeed focus on creating and delivering superior customer value. It emphasizes understanding and meeting customer needs effectively to provide value to customers and achieve long-term customer satisfaction and loyalty.
Statement 2 is false. The production concept does not solely rely on aggressive advertising to drive sales. The production concept focuses on efficient and cost-effective production processes to mass-produce standardized products.
Therefore, statement 1 is correct, and statement 2 is false.
Answer later 2 Views
Question : It encourage the present employees and helps in finding reliable candidates. Which external source of recruitment is highlighted in the given statement?
Option 1: Recommendation of employees
Option 2: Labour contractors
Option 3: Web publishing
Option 4: Advertising on television
27th Jan, 2024
Correct Answer: Recommendation of employees
Solution : Under this method existing employees are encourage to recommended suitable persons among their friends and relatives for employment.
Hence, option A is correct.
3 Views
Question : Case Study 34:
A consumer purchased a set of expensive speakers from a well-known store. After a few days, the speakers stopped functioning. The consumer contacted the store for a replacement, but they refused, stating that electronic items are non-returnable. What action can the consumer take in this situation?
Option 1: File a complaint with the National Consumer Disputes Redressal Commission.
Option 2: Lodge a complaint with the District Consumer Disputes Redressal Forum.
Option 3: Contact the Advertising Standards Council of India (ASCI) for assistance.
Option 4: Accept the store's policy and give up on any hope of a replacement.
27th Jan, 2024
Correct Answer: Lodge a complaint with the District Consumer Disputes Redressal Forum.
Solution : The correct answer is (b) Lodging a complaint with the District Consumer Disputes Redressal Forum.
The District Consumer Disputes Redressal Forum is the appropriate authority to address consumer complaints and disputes, including issues with defective products. They can help resolve the matter, and in many cases, they may rule in favor of the consumer, ensuring that the store follows consumer protection laws.
2 Views
Question : Statement 1: Selling concept focuses on building long-term customer loyalty through value creation.
Statement 2: Marketing concept solely relies on aggressive advertising for sales.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
27th Jan, 2024
Correct Answer: Both statements are incorrect.
Solution : The correct answer is (c) Both statements are incorrect.
Statement 1 is incorrect. The selling concept primarily focuses on short-term sales and transactions rather than building long-term customer loyalty. It often involves aggressive sales tactics to close deals.
Statement 2 is false. The marketing concept does not solely rely on aggressive advertising for sales. The marketing concept involves understanding customer needs, creating valuable products or services, and effectively promoting them, considering a holistic approach to meet both customer satisfaction and business goals.
Therefore, statement 1 is incorrect, and statement 2 is false.
5 Views
Question : Case Study 33:
A consumer purchased a laptop and found that the technical specifications were misrepresented in the advertisement. The consumer feels cheated and wants to take action against the manufacturer. Which authority can the consumer approach for redressal?
Option 1: District Consumer Disputes Redressal Forum
Option 2: State Consumer Disputes Redressal Commission
Option 3: Advertising Standards Council of India (ASCI)
Option 4: National Consumer Disputes Redressal Commission
27th Jan, 2024
Correct Answer: Advertising Standards Council of India (ASCI)
Solution : The correct answer is (c) Advertising Standards Council of India (ASCI)
The Advertising Standards Council of India (ASCI) is a self-regulatory body that oversees advertising in India. It has a code of conduct that advertisers are expected to follow, and it investigates complaints about misleading advertising.
However, the first step for a consumer who has been misled by an advertisement is to complain to ASCI. If ASCI finds that the advertisement is misleading, it will ask the advertiser to withdraw it. If the advertiser does not withdraw the advertisement, ASCI can publish its findings on its website, which can damage the advertiser's reputation.
