NIMS University, Jaipur
- Fees: ₹ 360000
Industrial Marketing Course Details - Fees, Subjects, Syllabus, Duration, Eligibility, Career Scope
Degrees offered: Diploma, B.A.(Hons), MBA, B.A., BS
What is Industrial Marketing
Industrial marketing is a branch of business studies, which focuses on industrial marketing processes and practices in the real world. It provides an in-depth understanding of concepts, process, techniques, and emerging trends in the industrial market. This course is also known for its business to business (B2B) marketing with knowledge of products within the prevailing market, and it is studied to determine the extent to which industrial marketing has improved economic activities in a country.
Individuals study about the economy of their country and how the market works and the strategies used for effective marketing and much more in this course. One can pursue this course with bachelor's in business administration, and postgraduate degree with master's in business administration, or with bachelors and master's degree in industrial engineering as per the preference of an individual, as industrial marketing can be pursued with these courses and one can also pursue a diploma course in industrial marketing.
IIMs, Symbiosis International University Pune, Flame University Pune, and Manipal University are some of the top colleges to pursue industrial marketing course, i.e. BBA, MBA, or B.E., ME in industrial engineering.
Eligibility Criteria (UG & PG) of Industrial Marketing
Certain criteria are needed to be met to grant admissions into various subjects of course choice as per the requirements of the university for an undergraduate and postgraduate degree. Let's take a look at some of the eligibility criteria for admissions into industrial marketing course for UG and PG degrees.
For Industrial Marketing Undergraduate Degree
Candidates must have cleared their class 12 with a minimum score of 50%.
Candidates from any subject background can apply for this course subject.
Based on the institutions or university, admission is granted by taking into account the entrance exam score or is it merit-based.
For Industrial Marketing Postgraduate Degree
Candidates must have scored at least 50%-55% marks for their Bachelors.
Individuals must have completed their bachelor's degree in economics, business management or engineering, or any related subject courses as per the requirement of the university.
Admission takes place based on entrance test scores or merit-based depending on the institutes.
Entrance Exams for Industrial Marketing
Some entrance exams are conducted at the national and university level for admissions to related industrial marketing courses in India. Some of the famous entrance exams are given below.
NMAT- NMAT is a national level entrance exam conducted by Graduate Management Admission Council (GMAC) to grant admissions to the MBA courses at NMIMS University and other reputed B-schools. It is held once every year online for 180 minutes in English.
SNAP - Symbiosis Entrance Test (SET) is a national level undergraduate entrance test, which is conducted by Symbiosis International once every year. It is to grant admissions to undergraduate programs of business management, economics, law, engineering, mass communication, computer studies and arts, at symbiosis institutes. The exam is 2 hours 30 minutes long and is conducted online.
College Predictors VIEW ALL
Scope of Industrial Marketing in India and Abroad
The study of industrial marketing opens a lot of future scopes in various fields of career aspects in India and abroad as well. It is a vast field where professionals can serve different roles in various companies, industrial marketing divisions.
Since the course is based on helping businesses of companies by dealing with buyers and sellers for development of businesses, individuals with skills in industrial marketing are demanded by many to work in their companies for various job profiles. It has a big scope at a prestigious company for helping them build their marketing strategies, and their brand image among its customers and to bring in new and interested customers.
Since they learn about and are aware of all strategies and concepts of the marketing world, and with the tough competitive world emerging today, this course subject provides a broader scope to its students widely, and 90% of individuals pursuing this course and who has skills and knowledge in the field are hired by many top recruiting companies, making their scope better. Therefore, industrial marketing may be a promising and guaranteed field of course for many of its students.
Course Fees Industrial Marketing
| Minimum Fees | Maximum Fees | |||
|---|---|---|---|---|
| Private | Government | Private | Government | |
| UG |
60.00 K
B.Voc. in Industrial Marketing at Bhartiya Skill Development University, Jaipur
|
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Data not available
|
3.60 Lakhs
B.B.A in Industrial Marketing at NIMS University, Jaipur
|
---
Data not available
|
| PG |
30.00 K
Executive MBA in Industrial Marketing at Singhania University, Jhunjhunu
|
84.00 K
M.M.S in Industrial Marketing at Banaras Hindu University, Varanasi
|
2.23 Lakhs
MBA in Industrial Marketing at Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore
|
84.00 K
M.M.S in Industrial Marketing at Banaras Hindu University, Varanasi
|
| DIPLOMA |
14.90 K
Diploma in Industrial Marketing at Xavier Institute of Business Management Studies, Mumbai
|
---
Data not available
|
1.00 Lakhs
Diploma in Industrial Marketing at Indian Institute of Learning and Advanced Development, Gurgaon
|
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Data not available
|
Course Subjects
The course subjects of industrial marketing differ greatly since there is so definite a course degree in the subject. However, one can pursue industrial marketing in BBA and MBA and all the subjects are purely focused on industrial marketing. Some of the core subjects of industrial marketing are given below.
Subjects for undergraduates
Concepts of marketing
Market segmentation
Industrial marketing
Ethics of marketing
Consumer behaviour
Brand management
Technology and digital marketing
Subjects for postgraduates
Business development in the knowledge economy
Business planning and leading projects
Industrial marketing management
Market analysis
Industrial project management
Production management and outcome efficiency
Careers in Industrial Marketing
Industrial marketing offers a wide range of scope for a career in the future at many prestigious companies. Since many companies today have a marketing department in-house which play an important role in creating marketing strategies which are beneficial for the company. A lot of employment opportunities are provided by these companies or organizations.
Individuals can pursue their further studies in industrial marketing abroad and seek better job opportunities in places like Amazon, Apple, and other industrial companies.
Since in India, there is no separate degree course in industrial marketing, but one studies BBA and MBA as industrial marketing studies are included as subjects in those degrees, which leads to them being able to work in all kinds of job opportunities offered to BBA and MBA students. With skills and knowledge in marketing, an individual can go for a job in industrial sectors.
Upcoming trends
Industrial marketing continues to change and evolve in the past recent years. The emergence of social media marketing has brought about a huge impact on the world of marketing and especially for economic growth as a whole. Social media has been the core of focus for many market industries.
Many companies are looking for individuals with skills in digital marketing, social media marketing, industrial marketing and market strategies. Use of technology or digital form of marketing has been profitable for many companies and thereby, the introduction of such subject topics is encouraged and expected in the coming years.
Many universities have also included these topics as a part of their subject. Virtual augmentation reality, interactive content, video content, graphic skills, SEO are the existing topics and will be updated topics in the coming years to increase skills of students for better career opportunities. New strategies and application of technology in industrial marketing studies will emerge as their subject topic in the coming years.
Job Profiles and Top Recruiters
A broad range of job profiles are available for individuals with a degree in industrial marketing courses, and many top companies provide various job offers for students engaged in this course degree.
Job Profile | Job Description |
Market analyst | A Market Analyst helps companies and organizations in decision making of products and services. They decide where and to whom to sell, and the price of the product, by studying and analyzing market conditions, customers preferences, activities of competitors and consumer behaviour. |
Consultant | A Consultant is responsible for defining marketing strategies. They are up to date with the latest trends through social media and consults the needs of the company by making a thorough research on the market-related topics and planning. |
Marketing director | A Marketing Director is responsible for providing guidance and leadership to its department by coordinating with their team members. They manage strategies of the marketing components and assist and coordinate with subordinates for efficient planning and management in the marketing department and the development of the company. |
Market researcher | A Market researcher is in charge of researching various issues of new and emerging trends for finding solutions to market-related problems. With the results of the research findings, they can use it in marketing planning and strategies. |
Project manager | A Project manager manages the marketing contents efficiently by cooperating with its team members, timely discussing various issues for various projects issued by the company. They research the project provided by the company and contribute to the betterment and beneficial needs of the company. |
Industrial production manager | An Industrial production manager oversees the daily operations of manufacturing and product management by planning, coordinating, and directing the activities used to create a wide range of goods such as a car, computer equipment, and various other products. They are responsible for guiding the product manufacturing unit of the company. |
Top Recruiters in Industrial Marketing Field
Amazon
Citigroup
Goldman Sachs
Apple
Bain and Company
McKinsey
Banking sectors
Average Salary
Average salary range differs from individual to individual as per the need of the company, from degree level, experience, skills and expertise of the individual.
Job Profile | Income Per Annum |
Industrial market manager | Rs. 4 to 8 lakhs p.a. (Approx.) |
Market consultant | Rs. 4 to 7 lakhs p.a. (Approx.) |
Market analyst | Rs. 3.5 to 7 lakhs p.a. (Approx.) |
Project manager | Rs. 4 to 7 lakhs p.a. (Approx.) |
Product marketer | Rs. 3 to 6 lakhs p.a. (Approx.) |
Marketing director | Rs. 5 to 9 lakhs p.a. (Approx.) |
Required Skillset for Industrial Marketing
Skills are important to develop expertise in a particular field of course and which is also important for generating future career opportunities.
For industrial marketing courses an individual needs to have skills such as problem-solving, coordination, technology, information research, creativity, influence and much more since the subjects aim at preparing students for the future competitive world of the marketing field, and which all of these skills will be beneficial for individuals. The ability to analyze things and check the prevailing information with regards to marketing are necessary, along with keen interest, enthusiasm and hard work are important skills of an individual pursuing this course study.
However, an individual who lacks these skills can also apply for this course study and learn and develop their skills and knowledge along the way through this course subject.
Course Curriculum for Industrial Marketing
Industrial marketing focuses on imbibing all skills and knowledge of market-based concepts and strategies to its students efficiently. With subjects of economic analysis, marketing concepts, business laws, individuals learn a lot of things related to how to deal with marketing problems and what benefits it will bring and much more.
The course as a whole deals with industrial base marketing and especially on strategic industry analysis, organizational buying behaviour and management of market channels. It is an ideal course of choice for individuals with interest in the field of marketing at a core level.
Popular Industrial Marketing Colleges in India VIEW ALL
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Singhania University, Jhunjhunu
- Fees: ₹ 30000
Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore
- Fees: ₹ 213000
Global Open University, Dimapur
- Fees: ₹ 10125
Frequently Asked Questions (FAQs)
Question: What are the career scopes in industrial marketing?
Answer :
With a degree in industrial marketing or BBA/MBA, one can work for various job roles such as project manager, market director, market researcher, industrial production manager, digital marketer, and much more with relevant skills and knowledge from the individual.
Question: What are the core subjects studied in industrial marketing?
Answer :
The course of industrial marketing focuses on subjects such as advertising, concepts of marketing, marketing management, market segmentation, industrial project management, consumer behaviour, digital technology in marketing, and much more.
Question: What is the main objective of studying industrial marketing?
Answer :
The main objective of the study is to understand and analyze the importance of industrial marketing in a country's economy. It deals with the study of how industrial marketing enhances the production of goods and services in a nation.
Question: Is pursuing industrial marketing worth it?
Answer :
The study of industrial marketing covers all subjects related to marketing strategies and in-depth analysis, industry production, management, ethics and digital marketing and much more to its students for better future scope. Therefore, it is very much worth studying industrial marketing since it provides various career opportunities.
Question: What are the types of the industrial market?
Answer :
The industrial market consists of producers, market intermediaries, and government/ institutions.
Questions related to Industrial Marketing
Showing 2 out of 2 Questions
62 Views
sir please send me mba 4th semester Industrial Marketing short notes and previous question paper
Student Expert
28th Sep, 2020
Hello,
it would be better to look for notes in the webpage or app of Lecturenotes. You will get all notes from there is it entertai MBA degree. Mostly it has Engineering notes.
else you have to collect notes from your respective subject faculty or from senior or from friends. if no option is available then you have to study from the prescribed book of that subject. you have make notes for your future use.
on the part of previous year question paper, you have to look out in the official web page of the exam conducting body. if your institute is affiliated under any university then you will get it from that university web page. it is different page from official web page. you can ask your friends or seniors regarding about it.
for better option, consult your subject faculty to provide assistance.
Hope it helps!
Answer later 189 Views
sir I am sanjan and iss subject m Bohut kuch jana chata hoon iss field k bare main because mujhe v MBA kr k apna company bana hai
23rd May, 2017
Dear
If you want to become entrepreneur than firstly you must watch Shark tank and Vault online series for Entrepreneurship skills.
Even you watch Ted talk for different view of the different ideas.
You can think of BBA and than MBA programme for the management skills , leadership qualities and Marketing strategy to develop your thoughts into business module.
All the Best
If you want to become entrepreneur than firstly you must watch Shark tank and Vault online series for Entrepreneurship skills.
Even you watch Ted talk for different view of the different ideas.
You can think of BBA and than MBA programme for the management skills , leadership qualities and Marketing strategy to develop your thoughts into business module.
All the Best
