What is Automobile Marketing
Automobile Marketing comprises marketing that deals with automobiles. The transformation pace of selling cars and vehicles is increasing, but since the pandemic, almost everything has stopped. The course gives you a broad understanding of how marketing is done and how the automobile industry does marketing. It gives you a wide aspect of how marketing is done in the automobile industry.
The most difficult task about marketing is to gain the trust of your customers, and this is what is taught in marketing. The course’s main objective is to teach students about how marketing is done and what is its importance. Automobile Marketing is one such course that teaches the students to market and also manages dealerships at different levels of marketing. The students are free to decide that they either want to take a role in marketing or some other job profile. After the successful completion of Automobile Marketing course, the aspirants are hired in companies like TATA Motors, Hyundai, Honda and hired in job positions like Sales Manager, Area Manager, and Marketing Head.
Eligibility Criteria (UG & PG) of Automobile Marketing
The minimum eligibility criteria for any of the courses is a minimum aggregate of 50% marks or equivalent.
Eligibility Criteria for Undergraduates:
The minimum eligibility criteria for Undergraduates is 10+2 pass in Physics, Chemistry and Mathematics.
Eligibility Criteria for Postgraduates:
The minimum eligibility criteria for Postgraduates is Bachelor’s degree with a minimum aggregate of 50% marks or equivalent. The aspirant should also qualify the entrance examination, if any, conducted by the university or college.
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Entrance Exams for Automobile Marketing
There is no specific entrance examination for automobile marketing conducted unless and until there is an order from the university or the college.
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Scope of Automobile Marketing in India and Abroad
The Automobile marketing Industry is growing and expanding gradually if there is no automobile; there is no way to commute. Automobile marketing deals with the study of marketing as well as managing clients and dealerships at different levels. The course is designed to teach students about the field of marketing in the automobile industry.
The Automobile Industry of India is one of the biggest industries. The scope of this industry and this course is increasing daily with more and more development in the field. Some the companies like BMW, Audi, JSW Energy are planning to do an expansion in this industry with the need for more professionals in this field.
After securing a degree in Automobile Marketing course, there are various job profiles where you can be hired, which give you a wide scope of your career opportunities. The Automobile marketing Industry is growing, and so are the career opportunities in this field. The course not only provides career scope in India but also Abroad.
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Course Fees Automobile Marketing
| Minimum Fees | Maximum Fees | |||
|---|---|---|---|---|
| Private | Government | Private | Government | |
| UG |
45.00 K
B.Voc. in Automobile Marketing at Sanskriti University, Mathura
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Data not available
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7.40 Lakhs
B.B.A in Automobile Marketing at UPES, Dehradun
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Data not available
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| PG |
1.60 Lakhs
MBA in Automobile Marketing at Vel Tech Business School, Chennai
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Data not available
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4.02 Lakhs
MBA in Automobile Marketing at Jaipur National University, Jaipur
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Data not available
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Course Subjects
Syllabus of Automobile Marketing Courses
The subjects included in the automobile marketing course teaches the students about the various aspects of how marketing is done in the automobile industry. Pursuing a career in Automobile Marketing is one of the best choices as it is one of the growing industries not only in India and Abroad. In this course, the students are asked to attend workshops, then solve the case studies, there is classroom teaching by experts in the field, and also are said to do a 6 months internship to get a better experience in this field.
The course of automobile marketing also covers giving practical knowledge to students where they are taken for industry visits to understand the course better. The students are provided with good infrastructure facilities that include a library, internet and access to university’s computers so that they can get better at it.
Some of the subjects included in this course are:
- Economics for Management
- Research Methodology
- Total Quality Management
- Automotive Marketing Management
- International Business
- Service Marketing
- Insurance Law and Auto Insurance Practice
Careers in Automobile Marketing
As it is mentioned earlier that the Automobile Industry is one of the growing industries in India, giving a wide scope for career opportunities based on the candidate’s performance. There is a huge demand for professionals in this field, as this field is growing tremendously.
The job profiles help in enhancing the candidate for a better future and also improve his/her skills and performance and also work experience. With the increase in the number of automobile plants coming to India, career opportunities are increasing daily.
Some of the careers in automobile marketing course are:
- Product Manager
- Area Sales Manager
- Marketing Head
- Quality Manager
- Delivery Manager
- Finance Advisor
- Strategist
Upcoming trends
Trends and Topics in Automobile Marketing
Since the pandemic has hit us, mostly everything has stopped where it has affected the sales of automobiles because people are not able to afford it. One of the major upcoming trends is internet connectivity in cars and how people will use it. The automobile marketing industry is experiencing a different scenario, and they need to adapt to certain things. The Automobile marketing Industry is one of the largest industries and one of the industries with high career opportunities. The industry is years old and has to keep changing to meet people’s needs and requirements.
While everything is getting digitized, so is the industry getting digitized. The most important change that is going to take place in the coming times is you can connect your car to the internet and enjoy surfing, working, or communicating, while you embark on your journey.
Some of the upcoming trends include:
- Internet Connectivity
- Electrification
- Blockchain
- Human- Machine Interface
- Data Analytics
Job Profiles and Top Recruiters
Job Profiles and Top Recruiter in Automobile Marketing Field
Automobile Industry is one such industry that has a wide range of job profiles where you can be suitable to work depending on which job profile suits you. Some of the job profiles are as follows:
Job Profiles in Automobile Marketing Field
Job Profile | Job Description |
The Sales Manager is responsible for looking after the sales of the organization and also looking after achieving the targets. He/she is responsible for handling the sales team and communicating with them. They have to plan strategies to achieve the required targets. | |
Area Manager | The Area Manager has to look after the sales of the stores in the area that he is allotted to look after. He/she has to work with the other managers and also the department managers. They also have to set targets. |
Marketing Head | The main job of the Marketing Head is to establish a plan and look according to it to achieve the goal. He/ she has to allocate the resources for the smooth functioning of the work.
The whole responsibility of the marketing department is on the Marketing Head. |
Showroom Manager | The Showroom Manager has to work in the retail stores and convince the customer to buy a certain product from the showroom.
He/she has to suggest certain things to the customers so that it increases their sales. They also have to ensure that the showroom is maintained, and the staff is working efficiently. |
Operations Manager | The Operations Managers are responsible for managing the activities and also looking after the operations and how the work is to be done.
They have to manage the process of operation, and also make sure that the operations work is going smoothly. |
Top Recruiters for Automobile Marketing
- Tata Motors Ltd
- TVS Motor Company Ltd
- Hero MotoCorp Ltd
- JSW Energy
- Ford Motor
- Ashok Leyland
Average Salary
Average Salary Offered to Automobile Marketing Graduates
The salary differs from one job profile to another depending on which job profile is the candidate hired for. Some of the job profiles and average salary are as below:
Job Profile | Average Salary |
Sales Manager | Rs. 7 To 9 Lakhs p.a. (Approx.) |
Area Sales Manager | Rs. 5 To 7 Lakhs p.a. (Approx.) |
Showroom Manager | Rs. 3 To 6 Lakhs p.a. (Approx.) |
Quality Manager | Rs. 4 To 6 Lakhs p.a. (Approx.) |
Marketing Head | Rs. 9 To 12 Lakhs p.a. (Approx.) |
**The salary figures mentioned anywhere in this article is just for reference purposes. Please treat them as such. Actual salaries may vary depending on respective candidates, employer, job location, and numerous other factors.
Required Skillset for Automobile Marketing
There are a certain set of rules that the candidate is required to have while working in an organisation of automobile marketing. The skill set includes communication skills, marketing skills, and convincing power.
Some of the required skillsets for Automobile Marketing are:
Communication skills - One of the most important skill sets in any of the professions is excellent communication skills. It is a must for the aspirant to have communication skills to communicate effectively with the people and also his team members.
Marketing skills - If you’re working in a marketing field, it is a must that you must possess marketing skills to market and promote your product and gain the trust of your customers. They need to develop a strong trust and relationship with the customers.
Problem-solving skills - The candidate should have problem-solving skills so that if any problem arises with the customers or the teammates, then he/she should be able to solve it immediately. They should be very quick in solving the problem and finding a solution.
Teamwork - It is very important that while working in an organisation, you should be able to work in a team and make sure that the work done in the team is efficient. Also, make sure that working in a team helps you to find solutions easily and effectively.
Listening skills - They should have good listening skills because they are required to listen to the customer’s needs and requirements and make sure to fulfil those. It is very crucial to have this skill as you have to be careful while listening to what the other person is speaking.
Course Curriculum for Automobile Marketing
The curriculum for automobile marketing included in this course gives you a broad aspect of understanding the subject more efficiently. It gives the students the idea of marketing, its aspects, understanding the subject more accurately. The main focus of the automobile marketing course is to enhance the skills of students in the field of marketing and making sure that what they are doing is accurate. The course’s objective is to make students understand the automobile marketing industry and how it works.
The course curriculum includes;
Statistics for Management
International Business Environment
Service Operation Management
Frequently Asked Questions (FAQs)
Question: What is the role of the Marketing Head after getting hired?
Answer :
The Marketing Head is hired based on his/her education and also how he/she has performed in the academics and also the internship that they have done.
The main responsibility of the Marketing Head is to look after the marketing of all the stores and make sure that the desired outcome is achieved.
The main job of the Marketing Head is to establish a plan and look according to it to achieve the goal. He/ she has to allocate the resources for the smooth functioning of the work. The whole responsibility of the marketing department is on the Marketing Head.
Question: Is there any entrance examination to get admission in this course?
Answer :
Some certain universities or colleges conduct entrance examinations which you have to pass with the required percentile to get admission in the desired university or college where you wish to pursue this course.
Question: Is Automobile Marketing tough or easy?
Answer :
There is nothing as tough or easy. It completely depends on how you attend the lectures, how you learn from the subjects, and also how you perform in the exams. There is nothing as tough or easy, it depends on how you study the course.
Question: What are the job profiles after completing this course?
Answer :
It is very clear that the Automobile Industry is one vast industry and keeps on growing day-by-day with the need for more professionals. After the successful completion of this course, the candidates are hired as Sales Manager, Marketing Head, Showroom Manager, Product Manager, etc.
Question: What is one of the biggest challenges that Automotive Marketers face?
Answer :
It is very clear that to bring a product to the market is to promote it online. One of the biggest challenges that the Automotive Marketers face is gaining the trust of their customers. If they fail to gain the trust of their customer, then there will be a decline in sales.
