Strategic Design and Brand Leadership Course Details - Fees, Subjects, Syllabus, Duration, Eligibility, Career Scope

What is Strategic Design and Brand Leadership

Business companies, industries and other organisations today have assigned a lot of roles to designing when it comes to strategising innovative ideas. Design and business management have come together to bring a new line of study called Strategic Design and Brand Leadership to develop a design thinking process and leadership skills along with ways of branding. This course is like a synthesis between a social organisation and a business house.

The course pushes its students to understand design strategies in ways that can make business companies and organisations a leading brand in the commercial markets. In India, Strategic Design and Brand Leadership courses are offered under postgraduate programs in designing. 

Eligibility Criteria (UG & PG) of Strategic Design and Brand Leadership

Strategic Design and Brand Leadership Eligibility Criteria  

• Students seeking admissions into M.Des in Strategic Design and Brand Leadership course must have completed a four-year graduate degree program with at least 50 per cent marks in aggregate from a recognised institute in India.

OR

• Students who have completed a three-year graduate degree program can enrol in a 1-year PG diploma program in the related field to be eligible for applying to this course.

OR

• Students who have completed a five-year graduation course from a recognised institute in India are also eligible to apply for this course.

• Students will also have to appear for the entrance examination that is prescribed by the respective institutes and colleges.

Strategic Design and Brand Leadership Entrance Examination

Today most of the colleges and institutes conduct entrance examinations as a way of selecting candidates that are the most deserving for the respective courses. To sit for the entrance tests, students must fulfil the eligibility criteria that are set by respective institutes and colleges.

Let us have a look at some of the most common entrance examinations that are taken by students for the course of Strategic Design and Brand Leadership – 

National Institute of Fashion Technology (NIFT) Entrance Exam: NIFT is India’s premier fashion and designing institute. It offers various UG and PG level courses in fashion and technology, fashion and management, and designing. To get into M.Des. in Strategic Design and Brand Leadership in any of the NIFT colleges, you will have to clear the entrance examination.

National Institute of Design Aptitude Test (NID DAT): National Institute of Design conducts the NID DAT examination every year for students seeking admission in various B.Des. and M.Des. courses in various NID Campuses as well as in colleges that are accepting NID scores.

Common Entrance Examination for Design (CEED): CEED is an all-India examination that is conducted by Indian Institute of Technology (Bombay) for shortlisting candidates that are seeking admission in M.Des and PhD programmes in Design in IITs, IISC, and other institutes accepting CEED scores.

Required Skillset for Strategic Design and Brand Leadership

Skillset for Strategic Design and Brand Leadership Student

• Designing Skills: Your eyes and hands should coordinate properly to give out precise designs and strategies which can make your business company one of the leading brands in the industry.

• Communication Skills: Communication skills are very important because as a strategist planner and designer, you will have to explain and justify your designs and plans. To make your colleagues have a better understanding of your ideas, communication skills – written and verbal – are very important.

• Innovativeness and Creativity: Innovative mind and strategic design go hand in hand when it comes to business management and marketing. Creative and innovative ideas can attract more and more clients improving the level of brand loyalty.

• Analytical Skills: Students should be very good at analysing the recent trends in the commercial sector that will help students in designing strategies for market purposes. The more observant you are, the more successful a strategist you will become.

• Business Acumen: Business acumen is very important for M.Des in Strategic Design and Brand Leadership as the course is heavily based on brand strategy and business management. Your lack

• Practical Skills: Strategic Design and Brand Leadership require a lot of practical work in terms of designing. So, your hands have to do a lot of work. Students should be well acquainted with the basic concepts of designing and how to go about it.

• Research-Based Outlook: For marketing and advertising purposes, a research-oriented mind is very important as the research data have to reflect on the brand strategies that you design. Research work is also very important for the development of your company.