Question : According to the Elaboration Likelihood Model, the central route to persuasion involves:
Option 1: Focusing on superficial cues
Option 2: Relying on heuristics
Option 3: Careful consideration of the message content
Option 4: Avoiding cognitive effort
Answer (1)
26th Jan, 2024
Correct Answer: Careful consideration of the message content
Solution :
Correct Option: 3
Explanation: The central route to persuasion in the Elaboration Likelihood Model involves careful consideration and elaboration of the message content, leading to attitude change based on the arguments presented.
Comments (0)
