Question : Which theory suggests that attitude change can occur through a central or peripheral route?
Option 1: Social Identity Theory
Option 2: Cognitive Dissonance Theory
Option 3: Elaboration Likelihood Model
Option 4: Balance Theory
Correct Answer: Elaboration Likelihood Model
Solution :
Correct Option: 3
Explanation: The Elaboration Likelihood Model proposes two routes to attitude change: the central route, which involves careful consideration of arguments, and the peripheral route, which relies on superficial cues.